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Cable News Ratings for Friday, August 20, 2010

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August 23rd, 2010

Live + Same Day Cable News Daily Ratings for August 20, 2010

P2+ Total Day
FNC – 1,017,000 viewers
CNN – 326,000 viewers
MSNBC – 364,000 viewers
CNBC – 173,000 viewers
HLN - 259,000 viewers

P2+ Prime Time
FNC – 1,672,000 viewers
CNN – 348,000 viewers
MSNBC –604,000 viewers
CNBC – 182,000 viewers
HLN - 392,000 viewers

25-54 Total Day
FNC –267,000 viewers
CNN –93,000 viewers
MSNBC –141,000 viewers
CNBC – 54,000 viewers
HLN – 112,000 viewers

25-54 Prime Time
FNC – 397,000 viewers
CNN – 100,000 viewers
MSNBC –213,000 viewers
CNBC – a scratch w/54,000 viewers
HLN – 112,000 viewers

35-64 Total Day
FNC – 461,000 viewers
CNN – 149,000 viewers
MSNBC – 186,000 viewers
CNBC – 88,000 viewers
HLN – 145,000 viewers

35-64 Prime Time
FNC –734,000 viewers
CNN – 138,000 viewers
MSNBC –304,000 viewers
CNBC – 62,000 viewers
HLN –192,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 903,000 viewers (277,000) (464,000)
American Morning- 273,000 viewers (84,000) (150,000)
Morning Joe- 372,000 viewers (122,000) (191,000)
Squawk Box- 135,000 viewers (59,000) (93,000)
Morning Express w/ Meade- 314,000 viewers (181,000) (192,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,941,000 viewers (501,000) (879,000)
Situation Room—390,000 viewers (115,000) (202,000)
Hardball w/ C. Matthews – 457,000 viewers (122,000) (206,000)
Fast Money– 198,000 viewers (48,000) (102,000)
Options Action — 128,000 viewers (36,000) (63,000)
Showbiz Tonight — 188,000 viewers (78,000) (104,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,763,000 viewers (328,000) (644,000)
Situation Room—354,000 viewers (111,000) (147,000)
Ed Show —623,000 viewers (191,000) (326,000)
Mad Money —a scratch w/85,000 viewers (a scratch w/26,000) (a scratch w/42,000)
Prime News – 204,000 viewers (78,000) (132,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,233,000 viewers (284,000) (556,000)
John King USA – 383,000 viewers (131,000) (162,000)
Hardball w/ C. Matthews – 512,000 viewers (186,000) (265,000)
Kudlow Report–a scratch w/102,000 viewers (a scratch w/24,000) (a scratch w/34,000)
Issues - 419,000 viewers (135,000) (263,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,986,000 viewers (469,000) (908,000)
Rick’s List –286,000 viewers (86,000) (109,000)
Countdown w/ K. Olbermann – 899,000 viewers (280,000) (480,000)
Scam Century: Punishment–186,000 viewers (a scratch w/44,000) (61,000)
Nancy Grace – 561,000 viewers (171,000) (317,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,588,000 viewers (357,000) (633,000)
Larry King Live —392,000 viewers (100,000) (154,000)
Rachel Maddow Show —582,000 viewers (197,000) (266,000)
Bio: Frank Purdue – 223,000 viewers (a scratch w/53,000) (64,000)
Joy Behar – 371,000 viewers (78,000) (142,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,441,000 viewers (366,000) (660,000)
Anderson Cooper 360 — 368,000 viewers (114,000) (150,000)
MSNBC Investigates – 331,000 viewers (163,000) (166,000)
American Greed – 138,000 viewers (a scratch w/52,000) (61,000)
Nancy Grace –267,000 viewers (64,000) (130,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,069,000 viewers (302,000) (559,000)
Anderson Cooper 360 – 285,000 viewers (96,000) (140,000)
MSNBC Investigates —500,000 viewers (305,000) (248,000)
Mad Money - a scratch w/35,000 viewers (a scratch w/19,000) (a scratch w/19,000)
Showbiz Tonight-- 250,000 viewers (69,000) (141,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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