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TV Ratings: NBC Scores With ‘Sunday Night Football;’ ‘Big Brother‘ Still Gets Bigger

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August 23rd, 2010

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.3/4 0.6/2
Adults 18-34: Rating/Share 2.2/7 1.9/7 1.2/4 0.9/3 0.6/2
Total Viewers (million) 8.641 3.805 6.787 5.028 1.404

Due to the nature of live programming the ratings for NBC (Sunday Night Football exhibition) are approximate and subject to significant revisions in the final numbers. See definitions at bottom of this post for more information on these Fast Affiliate Ratings.

A little bit of Brett Favre went a long way for NBC's Sunday Night Football.  After being back in camp less than a week, Favre played only four downs, but that + pent-up demand for even exhibition NFL games was more than enough to pace NBC to an easy victory.   In the metered markets, the game's ratings matched the best preseason week 2 numbers in seven years.

Despite competition from the NFL, Big Brother still managed to grow with adults 18-49, up 0.1 from last Sunday's 2.5 rating to a 2.6.

The Gates, last night's only original scripted content barely registered with the advertising-coveted adults 18-49 with a a 0.9 rating, flat vs. last week.

Broadcast primetime ratings for Sunday, August 22, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 NBC Dateline NBC 1.9/7 6.72
ABC America's Funniest Home Videos (R) 1.3/5 5.54
CBS 60 Minutes 1.1/4 8.17
FOX American Dad (R) 0.9/3 2.02
7:30 FOX The Simpsons (R) 1.3/4 2.99
8:00 NBC Sunday Night Football: Vikings at 49ers 3.3/10 10.31
CBS Big Brother 2.6/8 7.81
FOX The Simpsons (R) 1.8/5 4.04
ABC America's Funniest Home Videos (R) 1.7/5 6.95
8:30 FOX The Cleveland Show (R) 1.8/5 3.98
9:00 NBC Sunday Night Football: Vikings at 49ers 3.1/8 9.43
CBS Undercover Boss (R) 1.7/5 5.69
FOX Family Guy (R) 2.3/6 4.82
ABC Extreme Makeover Home Edition (R) 1.2/3 4.79
9:30 FOX Family Guy (R) 2.3/6 4.99
10:00 NBC Sunday Night Football: Vikings at 49ers 2.7/8 8.11
CBS CSI: Miami (R) 1.3/4 5.50
ABC The Gates 0.9/2 2.82

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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