ABC is No. 1 on Monday in Adults 18-49 Among the Major Nets for the 12th Consecutive Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

ABC is No. 1 on Monday in Adults 18-49 Among the Major Nets for the 12th Consecutive Week and Up on the Year-Ago Night for the 4th Week in a Row

ABC’s “Bachelor Pad” is No. 1 in its Time Period and Stands as

Monday’s No. 1 Program Among Key Women Demos

“Dating in the Dark” is Up Week to Week and Over ABC’s Year-Ago

10pm Performance in Both Total Viewers and Adults 18-49

Monday Night (8:00-11:00 p.m.)

With its lineup of “Bachelor Pad” and “Dating in the Dark,” ABC ranked No. 1 on Monday among the major networks in Adults 18-49 (1.9/5-tie) for the 12th consecutive week.  ABC was a solid No. 1 overall, topping NBC with its broadcast of the “2010 Miss Universe Pageant”, across all key Women demographics: W18-34 (2.4/7), Women 18-49 (2.6/7) and Women 25-54 (2.9/7).

  • ABC improved on the same Monday last summer (8/24/09) by 46% in Adults 18-49 (1.9/5 vs. 1.3/4), up year to year for the 4th Monday in a row and for the 10th time on the last 11 weeks.

“Bachelor Pad” (8:00-10:00 p.m.)

“Bachelor Pad” posted week-to-week increases of 7% in Total Viewers (5.9 million vs. 5.5 million) and 5% in Adults 18-49 (2.0/6 vs. 1.9/6). The freshman unscripted series won its 2-hour time period for the 3rd week in a row among Women 18-49 (2.9/8) and Women 25-54 (3.2/8).

  • Bachelor Pad” was Monday’s No. 1 TV program in Women 18-34 (2.7/8) and 18-49 (2.9/8-tie). 
  • Bachelor Pad” improved on ABC’s year-ago performance in the time period by 2.2 million viewers (5.9 million vs. 3.7 million) and by 43% in Adults 18-49 (2.0/6 vs. 1.4/4). 

“Dating in the Dark” (10:00-11:00 p.m.)

ABC’s “Dating in the Dark” saw gains over the prior week by 11% in Total Viewers (4.1 million vs. 3.7 million) and by 7% in Adults 18-49 (1.6/4 vs. 1.5/4). 

  • “Dating in the Dark” was up over ABC’s year-ago time period performance in Total Viewers (+17% – 4.1 million vs. 3.5 million) and Adults 18-49 (+60% – 1.6/4 vs. 1.0/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight  next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/23/10.

blog comments powered by Disqus