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Cable News Ratings for Monday, August 23, 2010

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August 24th, 2010

Live + Same Day Cable News Daily Ratings for August 23, 2010

P2+ Total Day
FNC – 1,147,000 viewers
CNN – 345,000 viewers
MSNBC – 396,000 viewers
CNBC – 172,000 viewers
HLN - 266,000 viewers

P2+ Prime Time
FNC – 2,245,000 viewers
CNN – 418,000 viewers
MSNBC –799,000 viewers
CNBC – 156,000 viewers
HLN - 394,000 viewers

25-54 Total Day
FNC –286,000 viewers
CNN –104,000 viewers
MSNBC –124,000 viewers
CNBC – 54,000 viewers
HLN – 115,000 viewers

25-54 Prime Time
FNC – 558,000 viewers
CNN – 123,000 viewers
MSNBC –235,000 viewers
CNBC – 66,000 viewers
HLN – 109,000 viewers

35-64 Total Day
FNC – 510,000 viewers
CNN – 158,000 viewers
MSNBC – 208,000 viewers
CNBC – 102,000 viewers
HLN – 150,000 viewers

35-64 Prime Time
FNC –1,046,000 viewers
CNN – 184,000 viewers
MSNBC –423,000 viewers
CNBC – 103,000 viewers
HLN –183,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 898,000 viewers (282,000) (426,000)
American Morning- 231,000 viewers (101,000) (157,000)
Morning Joe- 399,000 viewers (129,000) (201,000)
Squawk Box- 116,000 viewers (53,000) (87,000)
Morning Express w/ Meade- 316,000 viewers (163,000) (207,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,500,000 viewers (570,000) (1,131,000)
Situation Room—529,000 viewers (90,000) (192,000)
Hardball w/ C. Matthews – 605,000 viewers (176,000) (292,000)
Fast Money– 179,000 viewers (a scratch w/46,000) (109,000)
Showbiz Tonight — 159,000 viewers (74,000) (99,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,108,000 viewers (338,000) (787,000)
Situation Room—427,000 viewers (77,000) (170,000)
Ed Show —774,000 viewers (235,000) (408,000)
Mad Money —156,000 viewers (a scratch w/52,000) (114,000)
Prime News – 293,000 viewers (129,000) (191,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,792,000 viewers (388,000) (742,000)
John King USA – 427,000 viewers (91,000) (161,000)
Hardball w/ C. Matthews – 703,000 viewers (226,000) (387,000)
Kudlow Report–169,000 viewers (a scratch w/45,000) (102,000)
Issues - 302,000 viewers (88,000) (148,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,857,000 viewers (663,000) (1,290,000)
Rick’s List –356,000 viewers (105,000) (165,000)
Countdown w/ K. Olbermann – 1,098,000 viewers (301,000) (565,000)
American Originals: Levis–a scratch w/80,000 viewers (a scratch w/26,000) (a scratch w/40,000)
Nancy Grace – 539,000 viewers (128,000) (259,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,183,000 viewers (567,000) (1,023,000)
Larry King Live —440,000 viewers (111,000) (166,000)
Rachel Maddow Show —797,000 viewers (243,000) (412,000)
Bio: Colonel Sanders – 193,000 viewers (94,000) (127,000)
Joy Behar – 339,000 viewers (95,000) (138,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,673,000 viewers (440,000) (813,000)
Anderson Cooper 360 — 458,000 viewers (153,000) (222,000)
Countdown w/ K. Olbermann – 502,000 viewers (162,000) (292,000)
American Greed – 195,000 viewers (78,000) (141,000)
Nancy Grace –325,000 viewers (10,000) (163,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,209,000 viewers (461,000) (665,000)
Anderson Cooper 360 – 303,000 viewers (125,000) (177,000)
Rachel Maddow Show —417,000 viewers (134,000) (214,000)
Mad Money - a scratch w/73,000 viewers ( a scratch w/25,000) (a scratch w/44,000)
Showbiz Tonight-- 356,000 viewers (159,000) (194,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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