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Cable News Ratings for Saturday-Sunday, August 21-22, 2010

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August 24th, 2010

Live + Same Day Weekend Ratings
Cable News Ratings August 21, 2010

P2+ Total Day
FNC – 651,000 viewers
CNN – 405,000 viewers
MSNBC – 399,000 viewers
CNBC – 186,000 viewers
HLN –216,000 viewers

P2+ Prime Time
FNC –754,000 viewers
CNN -- 427,000 viewers
MSNBC –423,000 viewers
CNBC – 218,000 viewers
HLN – 191,000 viewers

25-54 Total Day
FNC –168,000 viewers
CNN – 134,000 viewers
MSNBC – 201,000 viewers
CNBC – 90,000 viewers
HLN – 82,000 viewers

25-54 Prime Time
FNC – 145,000 viewers
CNN – 167,000 viewers
MSNBC – 266,000 viewers
CNBC – 91,000 viewers
HLN – a scratch w/53,000 viewers

35-64 Total Day
FNC – 292,000 viewers
CNN – 178,000 viewers
MSNBC – 217,000 viewers
CNBC – 115,000 viewers
HLN – 115,000 viewers

35-64 Prime Time
FNC – 238,000 viewers
CNN – 203,000 viewers
MSNBC – 265,000 viewers
CNBC – 134,000 viewers
HLN – 86,000 viewers

Cable News Ratings for August 22, 2010
P2+ Total Day
FNC – 694,000 viewers
CNN – 317,000 viewers
MSNBC – 349,000 viewers
CNBC – a scratch w/ 118,000 viewers
HLN –183,000 viewers

P2+ Prime Time
FNC –893,000 viewers
CNN -- 351,000 viewers
MSNBC –481,000 viewers
CNBC – a scratch w/108,000 viewers
HLN – 183,000 viewers

25-54 Total Day
FNC –181,000 viewers
CNN – 91,000 viewers
MSNBC – 203,000 viewers
CNBC – 56,000 viewers
HLN – 71,000 viewers

25-54 Prime Time
FNC – 187,000 viewers
CNN – 103,000 viewers
MSNBC – 244,000 viewers
CNBC – 57,000 viewers
HLN – 63,000 viewers

35-64 Total Day
FNC – 308,000 viewers
CNN – 148,000 viewers
MSNBC – 201,000 viewers
CNBC – 63,000 viewers
HLN – 96,000 viewers

35-64 Prime Time
FNC – 338,000 viewers
CNN – 180,000 viewers
MSNBC – 276,000 viewers
CNBC – 60,000 viewers
HLN – 87,000 viewers

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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