via press release:
HISTORY® CONTINUES ITS RATINGS SUCCESS
WITH SUNDAY NIGHT DEBUT OF
Drives HISTORY to #1 in Cable within 10-11pm Time Period
and Sets Record as Network’s Best-Ever Original Series Launch
New York, August 24, 2010 – HISTORY’s series opener of SWAMP PEOPLE, on Sunday, August 22 at 10pm ET, produced stellar ratings for the network and set a new record, among all key demos, as HISTORY's best-ever original series launch.
The series premiere garnered 4.2 million total viewers, 2.5 million Adults 25-54 and 2.3 million Adults 18-49 – driving HISTORY to #1 in cable within the 10-11pm time period in total viewers and Adults 25-54.
Deep in southern Louisiana there are nearly 1 million acres of flooded forest, marshland and bayous unlike anyplace else in the United States. It’s a hidden world, a place where nature still rules – but a hardy breed of “Swamp People” knows the secrets of this dangerous mysterious territory. Most are Cajun descendants of French-speaking settlers who came from Canada in the 1700’s – and their way of life has been fundamentally the same for generations. Hunting, especially alligator hunting, remains a major source of their livelihood. In the first season of SWAMP PEOPLE, a 10-episode series which premiered on Sunday, August 22 at 10pm ET and airs on Sundays at 10pm thereafter, HISTORY follows these intrepid hunters as they head out in pursuit of monstrous “killing machines” during the 30-day alligator hunting season.
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.