TV Ratings: Bachelor Pad, Dating in The Dark & CBS Repeats Lead Night; ‘Miss Universe‘ Sees Lows

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August 24th, 2010

Scoreboard CBS ABC NBC Uni FOX CW
Adults 18-49: Rating/Share 1.9/6 1.9/5 1.8/5 1.7/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 1.3/4 1.7/5 1.7/5 1.9/6 1.2/4 0.4/1
Total Viewers (million) 6.625 5.320 5.804 4.146 4.172 .751

The original unscripted content on ABC battled CBS repeats to a tie with adults 18-49, and CBS had the most viewers for the night.

The 60th Annual Miss Universe Pageant averaged a 1.9 rating with adults 18-49 between 9pm-11pm, a record low for the pageant.  Its 6.04 million viewers was on par with last year, tying the low for viewership.

Bachelor Pad & Dating in the Dark were each up 0.1 with adults 18-49 versus last week.  Repeats of CBS's 9pm comedy block led the night.  A repeat of The Big Bang Theory was the night's top show with adults 18-49 and Two and a Half Men had a slight edge over "Bang" in total viewers.

Late-night results are below the prime-time data.

Broadcast primetime ratings for Monday, August 23, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Bachelor Pad 1.9/6 5.95
CBS How I Met Your Mother (R) 1.7/6 5.00
NBC Minute to Win It 1.6/5 5.33
FOX House (R) 1.0/3 3.35
CW 90210 (R) 0.3/1 0.97
8:30 CBS Rules of Engagement (R) 1.8/6 5.35
9:00 CBS Two and a Half Men (R) 2.3/6 8.23
ABC Bachelor Pad 2.1/6 5.93
NBC Miss Universe Pageant 1.7/5 5.33
FOX Lie To Me 1.7/5 4.99
CW Gossip Girl (R) 0.2/1 0.54
9:30 CBS The Big Bang Theory (R) 2.6/7 8.18
10:00 NBC Miss Universe Pageant 2.2/6 6.75
ABC Dating in the Dark 1.6/4 4.08
CBS CSI: Miami (R) 1.6/5 6.50


In Late-Night Metered Markets Monday night:

• "The Tonight Show with Jay Leno" (2.6/6 in metered-market households with an encore telecast) out-delivered CBS's first-run "Late Show with David Letterman" (2.5/6) and ABC's combination of "Nightline (2.8/7) and "Jimmy Kimmel Live" (1.2/4 with an encore) in Nielsen's 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno with an encore,” 0.9/4 with an encore; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) tied "Late Late Show" (0.5/3 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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