A little bit of Brett Favre was enough for NBC's Sunday Night Football to take top honors for the week, both with adults 18-49 and total viewers. Wipeout came in second with adults 18-49, and fourth overall while America's Got Talent was third with adults 18-49 and second and third overall. Big Brother was strong with adults 18-49, with all three episodes finishing in the top 10 and two out of three finishing in the top 5.
A repeat of The Big Bang Theory was the week's top scripted program with adults 18-49, and a repeat of NCIS was the top scripted program with overall viewers.
Primetime Broadcast Adults 18-49 viewing for the week ending August 22, 2010:
| Rank | Shows | R=Repeat S=Special P=Premiere | Net | 18-49 Rating | 18-49 Viewers |
| 1 | NBC NFL PRE-SEASON 8/22(S) | S | NBC | 3.6 | 4,692 |
| 2 | Wipeout-TUES | ABC | 3.1 | 4,085 | |
| 3 | AMERICA'S GOT TALENT-TUE | NBC | 2.9 | 3,792 | |
| 4 | BIG BROTHER 12-SUN | CBS | 2.6 | 3,475 | |
| 5 | BIG BROTHER 12-WED | CBS | 2.6 | 3,455 | |
| 6 | AMERICA'S GOT TALENT-WED | NBC | 2.6 | 3,396 | |
| 7 | SOY TU DUENA MON | UNI | 2.5 | 3,324 | |
| 8 | Big Bang Theory, THE | R | CBS | 2.5 | 3,322 |
| 9 | NBC NFL PRE-SSN PRKCK8/22(S) | S | NBC | 2.5 | 3,281 |
| 10 | BIG BROTHER 12-THU | CBS | 2.5 | 3,278 | |
| 11 | TWO AND A HALF MEN | R | CBS | 2.5 | 3,277 |
| 12 | Family Guy-SUN 9:30P | R | FOX | 2.4 | 3,163 |
| 13 | SOY TU DUENA TUE | UNI | 2.4 | 3,151 | |
| 14 | Family Guy | R | FOX | 2.3 | 3,082 |
| 15 | SOY TU DUENA THU | UNI | 2.3 | 3,011 | |
| 16 | SOY TU DUENA WED | UNI | 2.2 | 2,954 | |
| 17 | SOY TU DUENA FRI | UNI | 2.1 | 2,823 | |
| 18 | NFL ON FOX PRESEASON 1(S) | S | FOX | 2.1 | 2,737 |
| 19 | HASTA DINERO SEPARE MON | UNI | 2.1 | 2,729 | |
| 20 | MASTERCHEF | P | FOX | 2.1 | 2,728 |
| 21 | HASTA DINERO SEPARE TUE | UNI | 2.1 | 2,711 | |
| 22 | HASTA DINERO SEPARE WED | UNI | 2.0 | 2,691 | |
| 23 | HASTA DINERO SEPARE THU | UNI | 2.0 | 2,633 | |
| 24 | SHAQ VS. | ABC | 1.9 | 2,515 | |
| 25 | BACHELOR PAD | ABC | 1.9 | 2,498 |
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Primetime Broadcast Network Total viewing (all ages) for the week ending August 22, 2010:
| Rank2 | Shows | R=Repeat S=Special P=Premiere | Net | # Viewers (LIVE+SD) (000) | HH RATING (LIVE+SD) | HH SHARE (LIVE+SD) |
| 1 | NBC NFL PRE-SEASON 8/22(S) | S | NBC | 10,822 | 6.7 | 12 |
| 2 | AMERICA'S GOT TALENT-WED | NBC | 10,300 | 6.0 | 10 | |
| 3 | AMERICA'S GOT TALENT-TUE | NBC | 10,186 | 6.1 | 10 | |
| 4 | Wipeout-TUES | ABC | 8,976 | 4.7 | 8 | |
| 5 | NCIS | R | CBS | 8,786 | 5.8 | 10 |
| 6 | Two and a Half Men | R | CBS | 8,484 | 5.3 | 9 |
| 7 | 60 MINUTES | R | CBS | 8,378 | 5.5 | 10 |
| 8 | NBC NFL PRE-SSN PRKCK8/22(S) | S | NBC | 8,259 | 5.3 | 10 |
| 9 | BIG BANG THEORY, THE | R | CBS | 8,028 | 5.1 | 8 |
| 10 | BIG BROTHER 12-SUN | CBS | 7,729 | 4.4 | 8 | |
| 11 | NCIS: LOS ANGELES | R | CBS | 7,616 | 5.0 | 8 |
| 12 | BIG BROTHER 12-WED | CBS | 7,608 | 4.4 | 8 | |
| 13 | BIG BROTHER 12-THU | CBS | 7,549 | 4.5 | 8 | |
| 14 | AMER FUNN HM VIDEOS-8/22(S) | SR | ABC | 7,039 | 4.0 | 7 |
| 15 | Mentalist, THE | R | CBS | 6,865 | 4.5 | 8 |
| 16 | Criminal Minds | R | CBS | 6,519 | 4.4 | 7 |
| 17 | Wipeout-THURS | R | ABC | 6,443 | 3.6 | 7 |
| 18 | ROOKIE BLUE | ABC | 6,384 | 4.0 | 7 | |
| 19 | FLASHPOINT | CBS | 6,360 | 4.0 | 8 | |
| 20 | NASCAR SERIES AT BRISTOL(S) | S | ABC | 5,842 | 3.5 | 7 |
| 21 | NFL ON FOX PRESEASON 1(S) | S | FOX | 5,785 | 3.7 | 7 |
| 22 | SOY TU DUENA MON | UNI | 5,773 | 2.7 | 4 | |
| 23 | UNDERCOVER BOSS | R | CBS | 5,701 | 3.6 | 6 |
| 24 | Minute To Win It-WED | NBC | 5,646 | 3.5 | 6 | |
| 25 | SOY TU DUENA TUE | UNI | 5,582 | 2.6 | 4 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. All numbers are live viewing plus same day DVR viewing.
Soy Tu Duena nearly in the top 20 overall and top 5 18-49 demos!