USA Contiunes at #1; Has Top 5 Scripted Originals on Basic Cable With Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:


USA has the Top Five P18-49 Scripted Originals on Basic Cable this Week with

USA Set to Win Fifth Summer in a Row

NEW YORK, NEW YORK – August 24, 2010 – USA continues to burn up the competition this summer, sweeping this second-to-last week of Summer 2010 with double-digit margins over the #2 cable network in all key demos for press prime, averaging 1.35 million P25-54 (+25% over #2 TNT), 1.25 million P18-49 (+39% over #2 TNT) and 3.25 million total viewers (+21% over #2 DSNY), and topping MTV among P18-34 by +2%.  USA was the only cable network above 1 million in P18-49, 1.1 million in P25-54 and 3 million total viewers.   USA also sustained its triple-digit lead over The CW by +139% in P18-49, +159% in P25-54, +130% in P18-34 and +209% total viewers.

USA had the top five scripted originals on basic cable this week in P18-49 with episodes of COVERT AFFAIRS (2.34 million), BURN NOTICE (1.97 million), ROYAL PAINS (1.935 million), WHITE COLLAR (1.92 million) and PSYCH (1.83 million), and the top three in P25-54 with COVERT AFFAIRS (2.41 million), ROYAL PAINS (2.33 million) and BURN NOTICE (2.29 million).

USA placed five of the top ten P18-49 and P25-54 telecasts, more than any other network, with telecasts of COVERT AFFAIRS, BURN NOTICE, ROYAL PAINS and WWE MONDAY NIGHT RAW.

  • On Tuesday WHITE COLLAR delivered more P18-49 (1.92 million) and total viewers (4.48 million) than any episode since the January 2010 Season 1.5 premiere and more P25-54 than it has since the current season’s premiere on 7/ 13/10.  COVERT AFFAIRS delivered series highs across the board, bringing in 2.41 million P25-54, 2.34 million P18-49 and 5.36 million total viewers. This week’s episodes of WHITE COLLAR and COVERT AFFAIRS both broke the 1 million mark for the first time ever in P18-34 delivery (WC 1.05 million / CA 1.12 million).
  • In the 9pm hour, WHITE COLLAR delivered more than twice as many P18-34 (+122%) as TNT’s “Hawthorne” head-to-head in the 9pm hour while enjoying double-digit leads among P18-49 (+33%), total viewers (+18%) and households (+18%), and also beat the show by +5% among P25-54 viewers.  In the 10P hour, COVERT AFFAIRS tripled the P18-34 (+212%) delivery and doubled the P18-49 (+97%) delivery of the #2 scripted cable original in the hour, “Memphis Beat,” as well as enjoying wide margins of victory among P25-54 (+54%), total viewers (+36%) and households (+33%).
  • On Wednesday, PSYCH delivered its best numbers since the winter’s Season 4.5 premiere (1/27/10) among P25-54 (1.86 million), P18-49 (1.83 million) and total viewers (4.11 million).  This was the best summer P18-49 audience for the series in two years (since 7/25/08).  The show took the top spot in cable prime among both P25-54 and total viewers while entertaining more P18-49 and P18-34 than any other scripted telecast of the night.  PSYCH delivered +13% more P25-54 and +21% more total viewers than “Hot in Cleveland,” the 2nd most popular scripted telecast of the night in those demos, while beating the #2 P18-49 telecast, “Meet the Browns” at 10:30pm, by +47%, and the nearest scripted P18-34 competitor, a “South Park” repeat at 10pm, by +4%.  In its third week of the new season, “Dark Blue” was driven even further under cover with PSYCH experiencing wide margins of victory over the TNT drama in P25-54 (+68%), P18-49 (+106%), total viewers (+69%) and P18-34 (+244%).
  • On Thursday, BURN NOTICE and ROYAL PAINS were the top scripted offerings on cable Thursday among both P18-49 and P25-54.  BURN NOTICE at 9pm averaged 2.3 million P25-54 and almost 2 million P18-49.  In the 9pm hour, USA was the #1 English-language TV network with entertainment programming, topping all broadcast and cable competition for P18-34 and M25-54. ROYAL PAINS at 10pm found 2.33 million P25-54 and 1.935 million P18-49.  In the 10pm hour, USA beat ABC, CBS and NBC among P18-34 and P18-49.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

blog comments powered by Disqus