ABC Takes Second on Tuesday in Adults 18-49, Improving on the Year-Ago Night for the 7th Straight Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

ABC Takes Second on Tuesday in Adults 18-49, Improving on the Year-Ago Night for the 7th Straight Week and on 12 of the Last 13 Weeks in Viewers and Young Adults

ABC’s “Wipeout” Wins the 8pm Hour in Adults 18-49 for the Second Week in a Row

ABC’s “Shaq VS” Finishes Second at 9pm in Adults 18-49 and Key Men

ABC News’ Repeat “Primetime: What Would You Do?” is Second at 10pm

Against its CBS and NBC Competition Among Adults 18-49

Tuesday Night (8:00-11:00 p.m.)

ABC placed second on Tuesday in Adults 18-49 (1.9/6), topping Fox by 27% (1.5/5) and CBS by 58% (1.2/4). 

  • Improving on the night for the 7th consecutive week, ABC grew solidly over the year-ago Tuesday (8/25/09) in Total Viewers (+49% – 5.2 million vs. 3.5 million) and Adults 18-49 (+46% – 1.9/6 vs. 1.3/4).  The Net has been up year to year on Tuesday evening on 12 of 13 weeks this summer.

“Wipeout-TUES” (8:00-9:00 p.m.)

ABC’s “Wipeout” won the 8 o’clock hour among Adults 18-49 (2.7/9) for the second week in a row.  “Wipeout” outperformed its unscripted competition in the hour, NBC’s “Minute to Win It,” by 1.8 million viewers (7.9 million vs. 6.1 million) and by 50% in Adults 18-49 (2.7/9 vs. 1.8/6).

  • “Wipeout” stood as Tuesday’s No. 1 program among Men 18-34 (1.9/7-tie) and Men 18-49 (2.4/8-tie). 

“Shaq VS” (9:01-10:00 p.m.)

ABC’s “Shaq VS” took second in the 9 o’clock hour among Adults 18-49 (1.7/5).  The unscripted series also placed second in the hour among Men 18-49 (1.9/6) and Men 25-54 (2.0/6). 

“Primetime: What Would You Do?” (10:00-11:00 p.m.)

At 10 p.m., ABC’s repeat airing of “Primetime: What Would You Do?” finished second against its NBC (original “America’s Got Talent”) and CBS (encore “The Good Wife”) competition among Adults 18-49, beating CBS’ “The Good Wife” by 40% (1.4/4 vs. 1.0/3).

  • The ABC newsmagazine was up over the Net’s year-ago performance in the hour with original programming by 13% in Total Viewers (3.6 million vs. 3.2 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 8/24/10.

blog comments powered by Disqus