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Cable News Ratings for Tuesday, August 24, 2010

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August 25th, 2010

Live + Same Day Cable News Daily Ratings for August 24, 2010

P2+ Total Day
FNC – 1,119,000 viewers
CNN – 381,000 viewers
MSNBC – 382,000 viewers
CNBC – 177,000 viewers
HLN - 277,000 viewers

P2+ Prime Time
FNC – 2,049,000 viewers
CNN – 592,000 viewers
MSNBC –803,000 viewers
CNBC – 224,000 viewers
HLN - 486,000 viewers

25-54 Total Day
FNC –268,000 viewers
CNN –108,000 viewers
MSNBC –114,000 viewers
CNBC – 53,000 viewers
HLN – 121,000 viewers

25-54 Prime Time
FNC – 474,000 viewers
CNN – 150,000 viewers
MSNBC –243,000 viewers
CNBC – 104,000 viewers
HLN – 178,000 viewers

35-64 Total Day
FNC – 493,000 viewers
CNN – 163,000 viewers
MSNBC – 188,000 viewers
CNBC – 92,000 viewers
HLN – 150,000 viewers

35-64 Prime Time
FNC –978,000 viewers
CNN – 229,000 viewers
MSNBC –434,000 viewers
CNBC – 99,000 viewers
HLN –236,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 995,000 viewers (335,000) (495,000)
American Morning- 288,000 viewers (113,000) (162,000)
Morning Joe- 406,000 viewers (109,000) (177,000)
Squawk Box- 122,000 viewers (47,000) (88,000)
Morning Express w/ Meade- 339,000 viewers (191,000) (210,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,252,000 viewers (464,000) (875,000)
Situation Room—593,000 viewers (136,000) (212,000)
Hardball w/ C. Matthews – 534,000 viewers (149,000) (238,000)
Fast Money– 180,000 viewers (a scratch w/32,000) (102,000)
Showbiz Tonight — 191,000 viewers (97,000) (105,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,074,000 viewers (377,000) (802,000)
Situation Room—446,000 viewers (80,000) (146,000)
Ed Show —681,000 viewers (173,000) (307,000)
Mad Money —132,000 viewers (a scratch w/40,000) (83,000)
Prime News – 231,000 viewers (113,000) (147,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,621,000 viewers (354,000) (736,000)
John King USA – 389,000 viewers (68,000) (137,000)
Hardball w/ C. Matthews – 633,000 viewers (164,000) (260,000)
Kudlow Report–125,000 viewers (a scratch w/48,000) (60,000)
Issues - 443,000 viewers (174,000) (268,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,521,000 viewers (624,000) (1,238,000)
Rick’s List –544,000 viewers (153,000) (227,000)
Countdown w/ K. Olbermann – 1,031,000 viewers (308,000) (566,000)
Crime Inc.: Counterfeit–203,000 viewers (100,000) (103,000)
Nancy Grace – 619,000 viewers (215,000) (307,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,924,000 viewers (428,000) (907,000)
Larry King Live —591,000 viewers (123,000) (208,000)
Rachel Maddow Show —970,000 viewers (266,000) (509,000)
Bio: Starbucks – 201,000 viewers (94,000) (81,000)
Joy Behar – 445,000 viewers (132,000) (180,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,694,000 viewers (363,000) (781,000)
Anderson Cooper 360 — 643,000 viewers (175,000) (250,000)
Countdown w/ K. Olbermann – 407,000 viewers (154,000) (226,000)
American Greed – 267,000 viewers (118,000) (114,000)
Nancy Grace –429,000 viewers (201,000) (242,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,229,000 viewers (361,000) (660,000)
Anderson Cooper 360 – 479,000 viewers (120,000) (176,000)
Rachel Maddow Show —312,000 viewers (107,000) (183,000)
Mad Money - a scratch w/93,000 viewers (a scratch w/23,000) (a scratch w/41,000)
Showbiz Tonight-- 363,000 viewers (166,000) (188,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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