Continuing our hour by hour coverage of the fall schedule, we move to Thursday nights at 9pm. Newcomers & join the veterans , , 's and The
Thursday Night 9pm-10pm:
Any ratings discussion below is in reference to adults 18-49 ratings, and not total viewers.
Who'll Win? Other than the new shows, it's the exact same schedule as last year. Despite languishing ratings performance from both's & , 's typically won the hour easily and there's no reason to expect things will be much different in the fall.
CBS & NBC battled for second place with NBC typically holding a small edge for the hour late in the season. Whether that's the case in the fall depends on howdoes and whether $#*! helps, hurts or is neutral as a lead-in for . It will be interesting to see how Justin Bieber's turn as a guest star helps with 's demos though. Before anyone scoffs, remember when Taylor Swift was on CSI she boosted the 18-49 numbers by a full ratings point vs. the previous week (and added ~4 million viewers).
I got an e-mail asking whether I thoughtwill beat . No, I don't. will still finish fourth for the hour, but I won't be surprised, especially early on, if improves the hour for CW versus .
Next Thursday (September 2) I’ll cover Thursday from 10pm-11pm. On Friday, August 27 I’ll cover Fridays at 10pm. You can find all the previous hour-by-hour coverage here.