ABC's 'Jimmy Kimmel Live' Draws its Second-Largest Adult 18-49 Audience in 8 Weeks

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

August 26th, 2010

via press release:

ABC’s “Jimmy Kimmel Live” Draws its Second-Largest

Adult 18-49 Audience in 8 Weeks

“JKL” Grows Year to Year for the 3rd Straight Week in Viewers and Adults 18-49,

Up in Overall Audience for the 5th Week in a Row and for the 10th Time in 12 Weeks

“JKL” Betters “Ferguson” in Viewers and Young Adults for the 3rd Week Running

Summer to date, “JKL” is Up by 13% in Viewers and by 16% in Adults 18-49

Over the Same Point Last Summer, Drawing its Largest Summer Audience in 4 Years

“JKL” is the Only Late Night Entertainment Program to See Increases

Over the Previous Summer in Adults 18-49

Weekly National Ratings:

During the week of August 16, 2010, ABC’s “Jimmy Kimmel Live” drew its second-largest Adult 18-49 audience (621,000) in 8 weeks – since w/o 6/21/10.

  • “JKL” grew sharply over the year-ago week (w/o 8/17/09) for the 3rd consecutive week in both Total Viewers (+20% - 1.48 million vs. 1.23 million) and Adults 18-49 (+22% - 621,000 vs. 509,000).  Further, “JKL” built on its overall audience year to year for the 5th straight week and for the 10th time in the 12 weeks this summer.
  • ABC’s “Jimmy Kimmel Live” outperformed CBS’ “The Late Late Show with Craig Ferguson” by 16% in Total Viewers (1.48 million vs. 1.28 million) and by 20% in Adults 18-49 (621,000 vs. 516,000), topping the CBS late night program in both measures for the 3rd week running. In addition, “JKL” beat CBS’ “Ferguson” for the 5th time in the last 6 weeks with young adults.

Summer 2010 (5/31 – 8/22/10):

Summer to date, ABC’s “Jimmy Kimmel Live” is posting increases of 13% in Total Viewers (1.53 million vs. 1.36 million) and 16% in Adults 18-49 (639,000 vs. 553,000) over the same point last summer. In fact, “JKL” is the only late night entertainment program to be up summer to summer in the key young adult demo. Furthermore, “JKL” is attracting its largest summer audience in 4 years – since summer 2006.

  • “JKL” is outdrawing CBS’ “The Late Late Show with Craig Ferguson” during the summer in Total Viewers (1.53 million vs. 1.52 million) and Adults 18-49 (639,000 vs. 599,000).

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 8/16/10, or as dated.  Comparisons based on 000s.

Summer 2010: 05/31 – 08/22/10.  Summer 2009: 05/25 – 08/23/09.

 
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