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Cable News Ratings for Wednesday, August 25, 2010

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August 26th, 2010

Live + Same Day Cable News Daily Ratings for August 25, 2010

P2+ Total Day
FNC – 1,146,000 viewers
CNN – 346,000 viewers
MSNBC – 395,000 viewers
CNBC – 227,000 viewers
HLN - 285,000 viewers

P2+ Prime Time
FNC – 2,206,000 viewers
CNN – 526,000 viewers
MSNBC –895,000 viewers
CNBC – 355,000 viewers
HLN - 487,000 viewers

25-54 Total Day
FNC –291,000 viewers
CNN –111,000 viewers
MSNBC –108,000 viewers
CNBC – 66,000 viewers
HLN – 118,000 viewers

25-54 Prime Time
FNC – 536,000 viewers
CNN – 135,000 viewers
MSNBC –262,000 viewers
CNBC – 109,000 viewers
HLN – 142,000 viewers

35-64 Total Day
FNC – 521,000 viewers
CNN – 163,000 viewers
MSNBC – 195,000 viewers
CNBC – 113,000 viewers
HLN – 161,000 viewers

35-64 Prime Time
FNC –1,048,000 viewers
CNN – 200,000 viewers
MSNBC –480,000 viewers
CNBC – 165,000 viewers
HLN –250,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,061,000 viewers (313,000) (518,000)
American Morning- 257,000 viewers (112,000) (151,000)
Morning Joe- 435,000 viewers (100,000) (189,000)
Squawk Box- 143,000 viewers (63,000) (110,000)
Morning Express w/ Meade- 324,000 viewers (177,000) (221,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,116,000 viewers (533,000) (930,000)
Situation Room—493,000 viewers (110,000) (195,000)
Hardball w/ C. Matthews – 436,000 viewers (101,000) (204,000)
Fast Money– 241,000 viewers (a scratch w/43,000) (101,000)
Showbiz Tonight — 222,000 viewers (100,000) (134,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,730,000 viewers (308,000) (664,000)
Situation Room—454,000 viewers (114,000) (226,000)
Ed Show —595,000 viewers (117,000) (272,000)
Mad Money —138,000 viewers (a scratch w/33,000) (52,000)
Prime News – 205,000 viewers (59,000) (120,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,459,000 viewers (388,000) (653,000)
John King USA – 269,000 viewers (62,000) (139,000)
Hardball w/ C. Matthews – 570,000 viewers (164,000) (285,000)
Kudlow Report–a scratch w/112,000 viewers (a scratch w/24,000) (a scratch w/47,000)
Issues - 453,000 viewers (151,000) (260,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,595,000 viewers (614,000) (1,188,000)
Rick’s List –411,000 viewers (71,000) (144,000)
Countdown w/ K. Olbermann – 1,054,000 viewers (265,000) (567,000)
Crime Inc.: Counterfeit–208,000 viewers (53,000) (77,000)
Nancy Grace – 670,000 viewers (160,000) (336,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,098,000 viewers (567,000) (1,036,000)
Larry King Live —627,000 viewers (151,000) (216,000)
Rachel Maddow Show —922,000 viewers (229,000) (484,000)
Bio: Starbucks – 442,000 viewers (138,000) (212,000)
Joy Behar – 445,000 viewers (120,000) (227,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,903,000 viewers (426,000) (913,000)
Anderson Cooper 360 — 540,000 viewers (182,000) (239,000)
Countdown w/ K. Olbermann – 710,000 viewers (292,000) (390,000)
American Greed – 416,000 viewers (135,000) (207,000)
Nancy Grace –393,000 viewers (156,000) (206,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,167,000 viewers (353,000) (662,000)
Anderson Cooper 360 – 434,000 viewers (172,000) (216,000)
Rachel Maddow Show —378,000 viewers (149,000) (187,000)
Mad Money - 188,000 viewers (57,000) (77,000)
Showbiz Tonight-- 418,000 viewers (138,000) (252,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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