TV Land's 'Hot in Cleveland' (Starring Betty White) Is a Global Sensation

Categories: Network TV Press Releases

Written By

August 26th, 2010

Disclaimers:  the inclusion of a Live+3 rating was the first time I've ever seen that used that I can remember.   The U.S. ratings averages below for the season also include a week's worth of DVR ratings where available and it's also not clear whether they are combining airings of the repeat or whether they are using "coverage ratings" (measuring the percentage of viewers from only the homes that receive TV Land).

via press release:

TV LAND’S HIT SERIES “Hot In Cleveland

DELIVERS 4.2 MILLION TOTAL VIEWERS AND

IS THE #1 CABLE SITCOM OF THE YEAR

Sitcom Is A Hit Internationally Topping Ratings Charts

In Australia And Canada

Series Premiere Is The Most-Watched Cable Sitcom Premiere Ever

And The New Season To Start Production Of 20 New Episodes In

November 2010

August 26, 2010 – Los Angeles, CA – The first season of TV Land’s critically-acclaimed “Hot In Cleveland” ended on a high note. The series finale, which stars Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, averaged over 4 million viewers according to the Nielsen Company.  “Hot In Cleveland” finale delivered a Live +3 rating of 2.1 in Adults 25-54 and 2.8 in Women 25-54 which is more than a +20% increase over the previous week’s episode.

Throughout the 10-episode run, “Hot In Cleveland” averaged a 1.5 among Adults 18-49, 2.0 among Adults 25-54 and 2.5 among Women 25-54 and delivered 4.2 million total viewers according to Nielsen’s Most Current Ratings.  To date, the series has reached 33 million people.  Presently, it is the #1 cable sitcom of the year.  In its first season, “Hot In Cleveland” out-delivered shows like “Mad Men,” “Real Housewives of New Jersey,” “Top Chef,” “Bethenny Getting Married,” “Project Runway,” “Army Wives,” “Nip/Tuck,” “Men of a Certain Age,” “Ice Road Truckers” among many others in total viewers.  Produced by Hazy Mills Productions, the show will begin production of a second season in November 2010 with 20 new episodes scheduled to air beginning in January 2011.

“Hot in Cleveland’s” ability to attract viewers from around the globe is a testament to the dynamic leading ladies – Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White – as well as to the fantastic creative vision of “Frasier” veteran, Suzanne Martin,” stated Larry W. Jones, president, TV Land.  “We are excited about producing 20 more episodes of this global hit.”

Since its debut to record audiences on TV Land in the U.S. in June, “Hot in Cleveland” continues to be a hit abroad as well. “Hot in Cleveland” has been sold in Australia and Canada by Endemol.  “Hot in Cleveland” which airs on CTV is Canada’s #1 comedy.  The series ranks among the top five on the list of television’s most-watched summer programs with 1.7 million viewers and delivered a series high 1.8 million viewers for its most recent episode.

In Australia, “Hot in Cleveland” has averaged over 1.1 million viewers for the first five episodes which is the U.S. equivalent of 14.6 million total viewers.  Australia’s Nine Network is also seeing a strong performance in its key demographic of A25-54.

 
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