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TV Ratings: Big Brother Bigger Yet Again; MasterChef Steady; ‘Talent‘ Struggling

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August 26th, 2010

Scoreboard FOX NBC CBS Uni ABC CW
Adults 18-49: Rating/Share 2.2/7 2.0/6 1.9/6 1.7/5 1.1/3 0.4/1
Adults 18-34: Rating/Share 2.0/7 1.6/5 1.4/5 1.8/6 0.7/2 0.4/2
Total Viewers (million) 5.083 7.412 6.898 4.059 3.784 1.245

With two hours of steady MasterChef ratings (up 0.1 with adults 18-49 from last week), FOX won the night with adults 18-49 and adults 18-34.  NBC was tops for the night in total viewers.

Big Brother increased again with adults 18-49 to a season high 2.8 rating and 7.88 million viewers.  It was again the night's top program with adults 18-49, topping even America's Got Talent.  "Talent" easily had the most viewers, but with adults 18-49 tied last week's season-low.

It was Big Brother's best performance with adults 18-34 since September 18, 2007, the highest-rated in adults 18-49 since September 15, 2009, and most-watched telecast since September 8, 2009.

Minute To Win It grew week-to-week by 13% with adults 18-49 to a 1.8 rating and 6.3 million viewers.

Late-night numbers are below the primetime data.

Overnight ratings for Wednesday, August 25, 2010:

Net Show 18-49 Rating/Sh Viewers (Millions)
CBS Big Brother 12 2.8/9 7.88
FOX MasterChef 2.1/7 4.92
NBC Minute to Win It 1.8/6 6.29
ABC The Middle (R) 1.1/4 4.29
CW America's Next Top Model (R) 0.5/2 1.36
ABC The Middle (R) 1.3/4 4.49
NBC America's Got Talent 2.6/8 10.32
FOX MasterChef 2.2/7 5.25
CBS Criminal Minds (R) 1.7/5 6.62
ABC Modern Family (R) 1.4/4 4.09
CW Plain Jane 0.4/1 1.13
ABC Cougar Town (R) 1.1/3 3.17
NBC Law & Order: Special Victims Unit (R) 1.7/5 5.63
CBS CSI: NY (R) 1.2/4 6.19
ABC Castle (R) 0.8/3 3.33

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In Late-Night Metered Markets:

• "The Tonight Show with Jay Leno" (2.5/6 in metered-market households with an encore telecast) out-delivered CBS's first-run "Late Show with David Letterman" (2.4/6) and ABC's combination of "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.2/4 with an encore) in Nielsen's 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno with an encore,” 0.9/4 with an encore; "Late Show," 0.8/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.5/3 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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