Live + Same Day Cable News Daily Ratings for August 26, 2010
P2+ Total Day
FNC – 1,101,000 viewers
CNN – 343,000 viewers
MSNBC – 344,000 viewers
CNBC – 165,000 viewers
HLN - 259,000 viewers
P2+ Prime Time
FNC – 2,051,000 viewers
CNN – 466,000 viewers
MSNBC –645,000 viewers
CNBC – 172,000 viewers
HLN - 456,000 viewers
25-54 Total Day
FNC –285,000 viewers
CNN –111,000 viewers
MSNBC –116,000 viewers
CNBC – a scratch w/52,000 viewers
HLN – 113,000 viewers
25-54 Prime Time
FNC – 462,000 viewers
CNN – 121,000 viewers
MSNBC –197,000 viewers
CNBC – 66,000 viewers
HLN – 124,000 viewers
35-64 Total Day
FNC – 483,000 viewers
CNN – 164,000 viewers
MSNBC – 176,000 viewers
CNBC – 95,000 viewers
HLN – 132,000 viewers
35-64 Prime Time
FNC –936,000 viewers
CNN – 212,000 viewers
MSNBC –318,000 viewers
CNBC – 98,000 viewers
HLN –198,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,048,000 viewers (361,000) (517,000)
American Morning- 298,000 viewers (116,000) (168,000)
Morning Joe- 348,000 viewers (123,000) (199,000)
Squawk Box- 140,000 viewers (76,000) (111,000)
Morning Express w/ Meade- 324,000 viewers (202,000) (199,000)
5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,051,000 viewers (548,000) (879,000)
Situation Room—501,000 viewers (151,000) (152,000)
Hardball w/ C. Matthews – 464,000 viewers (164,000) (207,000)
Fast Money– 170,000 viewers (a scratch w/46,000) (99,000)
Showbiz Tonight — 213,000 viewers (76,000) (108,000)
6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,773,000 viewers (356,000) (722,000)
Situation Room—471,000 viewers (101,000) (197,000)
Ed Show —519,000 viewers (147,000) (210,000)
Mad Money —a scratch w/101,000 viewers (a scratch w/48,000) (69,000)
Prime News – 172,000 viewers (62,000) (114,000)
7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,343,000 viewers (321,000) (613,000)
John King USA – 307,000 viewers (57,000) (155,000)
Hardball w/ C. Matthews – 515,000 viewers (136,000) (246,000)
Kudlow Report–a scratch w/72,000 viewers (a scratch w/25,000) (a scratch w/45,000)
Issues - 437,000 viewers (174,000) (267,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,500,000 viewers (512,000) (1,127,000)
Rick’s List –476,000 viewers (89,000) (209,000)
Countdown w/ K. Olbermann – 782,000 viewers (228,000) (376,000)
Long Road: Amer Recovery–a scratch w/100,000 viewers (a scratch w/29,000) (a scratch w/42,000)
Nancy Grace – 676,000 viewers (165,000) (316,000)
9 PM - P2+ (25-54) (35-64)
Hannity– 1,950,000 viewers (487,000) (907,000)
Larry King Live —474,000 viewers (143,000) (222,000)
Rachel Maddow Show —610,000 viewers (185,000) (295,000)
Bio: Sears – 248,000 viewers (94,000) (133,000)
Joy Behar – 411,000 viewers (110,000) (163,000)
10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,694,000 viewers (382,000) (765,000)
Anderson Cooper 360 — 448,000 viewers (131,000) (205,000)
Countdown w/ K. Olbermann – 541,000 viewers (179,000) (281,000)
American Greed – 169,000 viewers (76,000) (120,000)
Nancy Grace –312,000 viewers (111,000) (131,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,130,000 viewers (329,000) (528,000)
Anderson Cooper 360 – 331,000 viewers (103,000) (151,000)
Rachel Maddow Show —362,000 viewers (134,000) (201,000)
Mad Money - a scratch w/104,000 viewers (a scratch w/39,000) (a scratch w/62,000)
Showbiz Tonight-- 289,000 viewers (68,000) (96,000)
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of December, 2009)
CNN/HLN: 100.22 million HHs
CNBC: 97.59 million HHs
FNC: 98.04 million HHs
MSNBC: 93.0 million HHs
Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.
I try to watch MSNBC and CNN to hear a different perspective; I can tell you as an African American both stations seem to strive on keeping Black people thinking the world is against them. They bring on the same tired Blacks like A. Sharpton and the individual from the Washington Post and one of the older Black Congressman. These Blacks continue to make excuses for the high unemployment in our communities. When will my people wake up?
Why has MSNBC spent 15 min of every hour talking about Becks rally tomorrow? It must be envy.
MSNBC’S ratings are dropping almost as fast as Obama’s approval ratings !
I’ve heard Obama will not seek re election thus making way for Hillary to crawl to the DNC launch pad in 2012 !
MSNBC will probably throw in the towel that Chris Matthews wears as a hat (turban)
Then we can all say “Free at last – Great God Almighty-Free at last !”
Olbermann and Maddow were down to CNN levels (on a good day). On CNN, only the ‘Situation Room’ at 5pm got over 500K P2+ and 150K A25-54 viewers. Except for Shep and Greta, FNC is consistently getting more total and demo viewers than CNN+HLN+MSNBC with room to spare.
Have you notice that he does not appear on television that much any more.Because he is dodging the press until Nov election. He afraid of the tough question from Major Garrett from fox.Sure he will seek election in 2012 he is just to arrogant to step down, He is playing the waiting game,to see what will happen in 2011 so he can turn it around for his benefit if the en cony get better he will take the credit for it, but if thing get worst they will blame Bush.
I surf all of the cable news channels, just to see if anyone has come up with any really innovative name-calling. I have a feeling I would have to watch MSNBC a long time to see them have Thomas Sowell or Walter E. Williams as a guest.
Unless you are in a tribe of ancient origin, we have progressed to the concept of I.
Check out his dodge of Amy Goodman, as candidate Obama.
Shepard Smith is a JOKE.This guy thinks he is FUNNY. Fox needs to replace @ least one of his shows . With someone ,Any one.Journalist of fox news?
Shep’s the only sane mind over at Fox.
Shep is really tanking. They need to replace him.
Seems funny to say a guy’s tanking when he’s matching the numbers of his three combined competitors, but compared to the rest of the evening lineup he’s really underperforming.
If you don’T like change the channel.
WOW ! The Beck rally in DC today drew thousands of American citizens.
The rally was totally non political.
Al Sharpton will appear at his rally with his skull freshly ironed.
That rally will likely feature the usual line up of tired non relevent race baiters !
Keith Olbermann is reportedly planning a rally in DC next week , to be held in a mini van !
Yes i think the rally will be a success for Beck
I like Fox,but you are right about Shep he seem to sometime stumble and get confuse.
Maybe some of the people on this post who just watch MSNBC don’t know that the first bombing of the Twin Towers, were planned at a mosque in Brooklyn and they were trained at a mosque in New Jersey. I hope this isn’t blocked because there are a lot of people from New York who know and feel the pain of the Towers. There are a lot of good Muslims in the world, but when every suicide bomber is a Muslim killing men, woman, and children with no remorse, for their religous beliefs, what are we supposed to think? How do we know it is not going to happen here? In every country that has Muslims, innocent people die. The Muslims who don’t feel that way should out of courtesy, ask to have the Mosque moved.
Why don’t they switch Beck and Shep?
By this time it seems pretty plain that FOX News targets conservatives, CNN moderates, and NBC liberals. However, the moderates have all gotten disgusted with Obama and seem to be going to FOX News, leaving everybody else to divvy up the liberals. I don’t like Beck or O’Reilly, but Hannity makes good points sometimes. Juan Williams is the best guy they’ve got, they should get him his own show because he is awesome. Bret Baier, Greta Van Susteren, and Shepard Smith all do a decent job of remaining neutral and would fit right in at CNN, I think. Beck is a nut and only there because he gets viewers… for some reason.
I always enjoyed Tucker Carlson on MSNBC and think he would be a great to host a show on Fox. Anyone else agree?
MSNBC ratings down across the board particularly Matthews who is now behind the CNN situation room.
MSNBC did get some good news as Ed Schultz had more viewers speaking to the Sharpton mob than he does speaking on MSNBC.
Speaking of MSNBC ….No one cares about that freak show except several executives at COMCAST the new owners in waiting.
10-4.
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