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Cable News Ratings for Thursday, August 26, 2010

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August 27th, 2010

Live + Same Day Cable News Daily Ratings for August 26, 2010

P2+ Total Day
FNC – 1,101,000 viewers
CNN – 343,000 viewers
MSNBC – 344,000 viewers
CNBC – 165,000 viewers
HLN - 259,000 viewers

P2+ Prime Time
FNC – 2,051,000 viewers
CNN – 466,000 viewers
MSNBC –645,000 viewers
CNBC – 172,000 viewers
HLN - 456,000 viewers

25-54 Total Day
FNC –285,000 viewers
CNN –111,000 viewers
MSNBC –116,000 viewers
CNBC – a scratch w/52,000 viewers
HLN – 113,000 viewers

25-54 Prime Time
FNC – 462,000 viewers
CNN – 121,000 viewers
MSNBC –197,000 viewers
CNBC – 66,000 viewers
HLN – 124,000 viewers

35-64 Total Day
FNC – 483,000 viewers
CNN – 164,000 viewers
MSNBC – 176,000 viewers
CNBC – 95,000 viewers
HLN – 132,000 viewers

35-64 Prime Time
FNC –936,000 viewers
CNN – 212,000 viewers
MSNBC –318,000 viewers
CNBC – 98,000 viewers
HLN –198,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,048,000 viewers (361,000) (517,000)
American Morning- 298,000 viewers (116,000) (168,000)
Morning Joe- 348,000 viewers (123,000) (199,000)
Squawk Box- 140,000 viewers (76,000) (111,000)
Morning Express w/ Meade- 324,000 viewers (202,000) (199,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,051,000 viewers (548,000) (879,000)
Situation Room—501,000 viewers (151,000) (152,000)
Hardball w/ C. Matthews – 464,000 viewers (164,000) (207,000)
Fast Money– 170,000 viewers (a scratch w/46,000) (99,000)
Showbiz Tonight — 213,000 viewers (76,000) (108,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,773,000 viewers (356,000) (722,000)
Situation Room—471,000 viewers (101,000) (197,000)
Ed Show —519,000 viewers (147,000) (210,000)
Mad Money —a scratch w/101,000 viewers (a scratch w/48,000) (69,000)
Prime News – 172,000 viewers (62,000) (114,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,343,000 viewers (321,000) (613,000)
John King USA – 307,000 viewers (57,000) (155,000)
Hardball w/ C. Matthews – 515,000 viewers (136,000) (246,000)
Kudlow Report–a scratch w/72,000 viewers (a scratch w/25,000) (a scratch w/45,000)
Issues - 437,000 viewers (174,000) (267,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,500,000 viewers (512,000) (1,127,000)
Rick’s List –476,000 viewers (89,000) (209,000)
Countdown w/ K. Olbermann – 782,000 viewers (228,000) (376,000)
Long Road: Amer Recovery–a scratch w/100,000 viewers (a scratch w/29,000) (a scratch w/42,000)
Nancy Grace – 676,000 viewers (165,000) (316,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,950,000 viewers (487,000) (907,000)
Larry King Live —474,000 viewers (143,000) (222,000)
Rachel Maddow Show —610,000 viewers (185,000) (295,000)
Bio: Sears – 248,000 viewers (94,000) (133,000)
Joy Behar – 411,000 viewers (110,000) (163,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,694,000 viewers (382,000) (765,000)
Anderson Cooper 360 — 448,000 viewers (131,000) (205,000)
Countdown w/ K. Olbermann – 541,000 viewers (179,000) (281,000)
American Greed – 169,000 viewers (76,000) (120,000)
Nancy Grace –312,000 viewers (111,000) (131,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,130,000 viewers (329,000) (528,000)
Anderson Cooper 360 – 331,000 viewers (103,000) (151,000)
Rachel Maddow Show —362,000 viewers (134,000) (201,000)
Mad Money - a scratch w/104,000 viewers (a scratch w/39,000) (a scratch w/62,000)
Showbiz Tonight-- 289,000 viewers (68,000) (96,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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