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TV Ratings: CBS Scores Friday Win with Saints-Chargers Exhibition

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August 28th, 2010

Scoreboard CBS FOX ABC NBC CW
Rating/Share: Adults 18-49 1.7/6 1.3/5 1.1/4 1.0/4 0.3/1
Total Viewers (million) 5.95 3.65 4.19 4.46 .898

Due to the nature of live programming the ratings for CBS (NFL Exhibition) are approximate and subject to significant revisions in the final numbers. See definitions at bottom of this post for more information on these Fast Affiliate Ratings.

CBS won prime-time with three hours of exhibition football featuring between the New Orleans Saints and San Diego Chargers.  Fox came in second w/the movie Bruce Almighty and how well it performed leads me to believe there might have been some football on a few of the local Fox affiliates, though there were only 3 games last night other than the national game on CBS.

The David Hasselhoff-hosted The Gulf is Back tribute on the CW barely registered, but perhaps people paid tribute to the Gulf by watching the Drew Brees.

Broadcast primetime ratings for Friday, August 27, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Exhibition Saints vs. Chargers (8p-11p) 1.7/6 5.95
FOX Movie: Bruce Almighty (R) (8p-10p) 1.3/5 3.65
ABC Wife Swap (R) 1.0/4 3.65
NBC Who Do You Think You Are (R) 0.9/4 3.62
CW The Gulf is Back 0.3/1 0.94
9:00 ABC Primetime: What Would You Do? (R) 1.2/4 4.51
NBC Dateline (R) (9p-11p) 1.0/4 4.88
CW Supernatural (R) 0.3/1 0.85
10:00 ABC 20/20 1.2/4 4.42

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Half hour results for the NFL game and Dateline via Marc Berman:

Preseason Football (CBS) - San Diego vs. New Orleans
8:00 p.m. – Viewers: 6.31 million (#1), A18-49: 1.7/ 7 (#1)
8:30 p.m. – Viewers: 5.99 million (#1), A18-49: 1.7/ 7 (#1)
9:00 p.m. – Viewers: 6.38 million (#1), A18-49: 1.9/ 7 (#1)
9:30 p.m. – Viewers: 5.40 million (#1), A18-49: 1.7/ 6 (#1)
10:00 p.m. – Viewers: 6.11 million (#1), A18-49: 1.9/ 6 (#1)
10:30 p.m. – Viewers: 5.49 million (#2), A18-49: 1.6/ 6 (#1)

Dateline (NBC)
9:00 p.m. – Viewers: 4.09 million (#3), A18-49: 0.8/ 3 (#4)
9:30 p.m. – Viewers: 4.65 million (#3), A18-49: 1.0/ 3 (#4)
10:00 p.m. – Viewers: 5.17 million (#2), A18-49: 1.1/ 4 (#3)
10:30 p.m. – Viewers: 5.59 million (#1), A18-49: 1.2/ 4 (#2t)

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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