2010 Emmy Awards Ratings: How Will It Do?

Categories: Broadcast TV,Emmy Awards

Written By

August 29th, 2010

If you’re getting déjà vu, it’s not you, it’s us.  Right after the nominations back in early July, Bill did a series of posts on the major Emmy categories, plus this post on ratings for the Emmy Awards.  With the Emmy Awards now upon us, I’m re-posting them this week.

The TV ratings for the Emmy Awards, like most awards shows, are well off their historical highs. Quite a number of factors are in the mix for the 2010 Emmy Awards that could increase or decrease this year's ratings.

What will really matter?

  • Broadcast Date: The Emmy Awards will air on August 29. That's almost a month earlier than "usual", and only the second time in August since 1993. That's because NBC didn't want it in conflict with Sunday Night Football. Unfortunately, the only recent August telecast (2006) was also the first year that DVR viewing is included in the ratings, scrambling how predictive it might be.
  • Broadcast Live Nationwide: The Emmy Awards will be broadcast live in all timezones. The Pacific and Mountain time zones contain about 20% of the nation's population. That introduces several potential factors that may largely cancel themselves out. Update:  The telecast will be repeated at 8pm in the Pacific time zone, and the encore viewing will be included in the final ratings numbers.
  • Changed Format: The format of the show will be somewhat changed. Variety seems to think that's important. I doubt it matters much to the ratings.
  • The Nominees: A wise man once wrote "the same shows, nobody watches, always win". Will this season's nominations help or hurt ratings, or not matter at all? Particularly since Conan O'Brien's Tonight Show was nominated for four Emmys, and the show will be aired on...
  • The Network (NBC): Will viewers tune in to see some Conan/NBC drama? Plus, 2002's Emmy Awards on NBC in September were a bit above both the prior and the following year.

Here's a link to the rest of our posts on the Emmy Awards.

How do you think the 2010 Emmy Awards ratings will do this season?


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For reference, here are the historical Emmy Awards ratings since 1956:

Household Number of Number of **Cost per
Day Date Time Net rating Share Homes Viewers 30 Sec Spot
SUN 9/21/09 (DVR) 8:00PM-11:05PM CBS 8.7 14 10,015,000 13,471,000 $395,000
SUN 9/21/08 (DVR) 8:00PM-11:00PM ABC 8.2 13 9,371,000 12,339,000 $284,000
SUN 9/16/07 (DVR) 8:00PM-11:14PM FOX 8.4 14 9,445,000 12,951,000 $583,100
SUN 8/27/06 (DVR) 8:00PM-11:00PM NBC 10.6 17 11,669,000 16,184,000 $435,000
SUN 9/18/05 8:00PM-11:03PM CBS 12.5 20 13,760,000 18,683,000 $528,100
SUN 9/19/04 8:00PM-10:58PM ABC 9.4 15 10,336,000 13,788,000 $441,900
SUN 9/21/03 8:00PM-11:05PM FOX 11.8 19 12,751,000 17,937,000 $520,000
SUN 9/22/02 8:00PM-11:15PM NBC 13.5 21 14,397,000 19,987,000 $475,000
SUN 11/4/01 8:00PM-11:04PM CBS 11.4 16 12,045,000 17,117,000 $383,400
SUN 9/10/00 8:00PM-11:05PM ABC 14.2 23 14,554,000 21,798,000 $424,400
SUN 9/12/99 8:00PM-11:00PM FOX 11.7 19 11,777,000 17,454,000 $400,000
SUN 9/13/98 7:00PM-11:01PM NBC 13.6 23 13,526,000 19,365,000 $323,000
SAT 9/14/97 8:00PM-11:01PM CBS 13.5 21 13,264,000 18,774,000 $327,900
SUN 9/8/96 8:00PM-11:00PM ABC 14.4 23 13,962,000 20,582,000 $242,000
SUN 9/10/95 8:00PM-11:00PM FOX 12.4 20 11,892,000 18,041,000 $277,900
SUN 9/11/94 8:00PM-11:02PM ABC 14.6 23 13,928,000 21,246,000 $223,000
SUN 9/19/93 8:00PM-11:01PM ABC 13.6 21 12,811,000 18,900,000 $221,600
SUN 8/30/92 8:00PM-11:32PM FOX 13.9 24 12,802,000 20,415,000 Not Available
SUN 8/25/91 8:00PM-11:04PM FOX 12.5 22 11,640,000 18,507,600 Not Available
SUN 9/16/90 8.00PM-11:15PM FOX 8.2 14 7,630,000 12,299,566 Not Available
SUN 9/17/89 8.00PM-11:00PM FOX 11.4 19 10,500,000 17,209,500 Not Available
SUN 8/28/88 8.00PM-11:22PM FOX 10.4 18 9,210,000 15,426,750 Not Available
SUN 9/20/87 8.00PM-11:00PM FOX 8.8 14 7,800,000 14,383,200 Not Available
SUN 9/21/86 8.00PM-11:01PM NBC 23.1 36 20,190,000 35,796,587 $179,000
SUN 9/22/85 8.00PM-11:00PM ABC 18.6 29 15,980,000 Not Available $170,000
SUN 9/23/84 9.04PM-12:39PM CBS 17.1 33 14,520,000 20,284,440 $198,900
SUN 9/25/83 8.00PM-11:22PM NBC 18.0 30 15,080,000 24,505,000 $160,000
SUN 9/19/82 8.00PM-11:04PM ABC 21.7 35 18,080,000 33,014,080
SUN 9/13/81 8.00PM-11:03PM CBS 22.3 37 18,170,000 Not Available
SUN 9/7/80 9.00PM-12:02AM NBC 15.0 29 11,670,000 Not Available
SUN 9/9/79 8.30PM-11:10PM ABC 27.3 45 20,830,000 Not Available
SUN 9/17/78 8.27PM-10:30PM CBS NL
SUN 9/17/78 11.03PM-12:34AM CBS 18.3 33 13,630,000 Not Available
MON 5/17/76 9.00PM-11:40PM ABC 25.3 42 17,610,000 31,381,020
MON 5/19/75 9.00PM-11:05PM CBS 25.0 44 17,130,000 30,834,000
WED 9/4/74 10.00PM-11:40PM ABC 10.0 21 6,850,000 Not Available
SUN 5/20/73 9:00PM-11:10PM ABC 29.0 49 18,790,000 Not Available
SUN 5/6/72 10:00PM-12:15AM CBS 25.1 54 15,590,000 Not Available
SUN 5/9/71 10:00PM-12:00AM NBC 30.3 59 18,210,000 Not Available
SUN 6/7/70 9:00PM-11:20PM ABC 21.4 42 12,520,000 Not Available
SUN 6/8/69 10:00PM-12:05AM CBS 23.2 50 13,220,000 Not Available
SUN 5/19/68 9:00PM-11:00PM NBC 27.9 53 15,600,000 Not Available
SUN 6/4/67 9:00PM-11:15PM ABC 24.1 45 13,230,000 Not Available
SUN 5/22/66 10:00PM-11:45PM CBS 30.3 58 16,300,000 Not Available
SUN 9/12/65 10:00PM-12:00AM NBC 25.1 51 13,500,000 Not Available
MON 5/25/64 10:00PM-11:30PM NBC 31.9 65 16,360,000 Not Available
SUN 5/26/63 10:00PM-11:50PM NBC 29.8 63 14,840,000 Not Available
TUE 5/22/62 10:00PM-11:50PM NBC 28.1 61 13,769,000 Not Available
TUE 5/16/61 10:00PM-11:30PM NBC 32.7 64 15,336,000 Not Available
* PRIOR TO 1961 RATINGS WERE CALCULATED ACCORDING TO EACH NETWORK'S UNIVERSE.
THEREFORE, EACH NETWORK'S RATING WAS A PERCENTAGE OF ITS OWN UNIVERSE
WED 5/6/59 10:00PM-11:30PM NBC 33.3 57 Not Available Not Available
TUE 4/15/58 10:00PM-11:30PM NBC 33.5 59 Not Available Not Available
SUN 3/16/57 9:00PM-10:30PM NBC 27.2 41 Not Available Not Available
SUN 3/17/56 9:00PM-10:30PM NBC 29.8 44 Not Available Not Available

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**Cost Per Thousand books not available for years 1987,1988,1989,1990,1991 and 1992

NL stands for ‘next listing’ which signifies the telecast had a time interruption and the rating data is reported in the next entry listed in this column.

Source: NTI Pocketpieces, Nielsen Audience Composition Reports and Nielsen Galaxy Explorer, Ad expenditure data from Nielsen Monitor-Plus.

Copyright 2009 The Nielsen Company

(DVR) - 2006-2009 ratings are Live +Same Day Viewing Estimates Include DVR Playback On The Same Day, Defined As 3AM-3AM. All other years ratings are Live viewing.

 
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