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Cable News Ratings for Friday, August 27, 2010

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August 30th, 2010

Live + Same Day Cable News Daily Ratings for August 27, 2010
P2+ Total Day
FNC – 972,000 viewers
CNN – 311,000 viewers
MSNBC – 395,000 viewers
CNBC – 166,000 viewers
HLN - 260,000 viewers

P2+ Prime Time
FNC – 1,415,000 viewers
CNN – 395,000 viewers
MSNBC –646,000 viewers
CNBC – 150,000 viewers
HLN - 414,000 viewers

25-54 Total Day
FNC –243,000 viewers
CNN –101,000 viewers
MSNBC –146,000 viewers
CNBC – a scratch w/41,000 viewers
HLN – 107,000 viewers

25-54 Prime Time
FNC – 315,000 viewers
CNN – 126,000 viewers
MSNBC –171,000 viewers
CNBC – a scratch w/ 42,000 viewers
HLN – 138,000 viewers

35-64 Total Day
FNC – 426,000 viewers
CNN – 136,000 viewers
MSNBC – 201,000 viewers
CNBC – 87,000 viewers
HLN – 138,000 viewers

35-64 Prime Time
FNC –620,000 viewers
CNN – 164,000 viewers
MSNBC –293,000 viewers
CNBC – 82,000 viewers
HLN –213,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 941,000 viewers (316,000) (479,000)
American Morning- 220,000 viewers (69,000) (110,000)
Morning Joe- 342,000 viewers (104,000) (180,000)
Squawk Box- 137,000 viewers (58,000) (95,000)
Morning Express w/ Meade- 343,000 viewers (182,000) (213,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,690,000 viewers (315,000) (699,000)
Situation Room—477,000 viewers (127,000) (179,000)
Hardball w/ C. Matthews – 607,000 viewers (157,000) (287,000)
Fast Money– 195,000 viewers (a scratch w/40,000) (85,000)
Options Action– 125,000 viewers (a scratch w/26,000) (62,000)
Showbiz Tonight — 120,000 viewers (51,000) (64,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,699,000 viewers (257,000) (561,000)
Situation Room—305,000 viewers (76,000) (128,000)
Ed Show —668,000 viewers (204,000) (329,000)
Mad Money —a scratch w/119,000 viewers (a scratch w/33,000) (66,000)
Prime News – 172,000 viewers (63,000) (99,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,004,000 viewers (225,000) (382,000)
John King USA – 306,000 viewers (84,000) (134,000)
Hardball w/ C. Matthews – 485,000 viewers (123,000) (206,000)
Kudlow Report–a scratch w/72,000 viewers (a scratch w/23,000) (a scratch w/40,000)
Issues - 376,000 viewers (122,000) (244,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 1,742,000 viewers (363,000) (728,000)
Sudden Fury- Katrina –375,000 viewers (135,000) (153,000)
Countdown w/ K. Olbermann – 866,000 viewers (192,000) (372,000)
Escape from Havana–a scratch w/112,000 viewers (a scratch w/30,000) (a scratch w/55,000)
Nancy Grace – 596,000 viewers (182,000) (317,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,303,000 viewers (278,000) (586,000)
Larry King Live —428,000 viewers (78,000) (146,000)
Rachel Maddow Show —632,000 viewers (146,000) (300,000)
Bio: Gallo – 151,000 viewers (a scratch w/ 50,000) (100,000)
Joy Behar – 368,000 viewers (105,000) (163,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,193,000 viewers (297,000) (546,000)
Anderson Cooper 360 — 384,000 viewers (164,000) (192,000)
MSNBC Special – 439,000 viewers (175,000) (206,000)
American Greed – 186,000 viewers (46,000) (91,000)
Nancy Grace –316,000 viewers (140,000) (175,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,063,000 viewers (351,000) (491,000)
Sudden Fury- Katrina – 477,000 viewers (226,000) (289,000)
MSNBC Investigates—458,000 viewers (290,000) (319,000)
Mad Money - a scratch w/83,000 viewers (a scratch w/12,000) (a scratch w/39,000)
Showbiz Tonight-- 295,000 viewers (90,000) (144,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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