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Updated TV Ratings: Emmy Awards Down Slightly w/Adults 18-49, Up Slightly w/Viewers

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August 30th, 2010

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: Rating/Share 3.1/9 3.0/9 1.7/5 1.1/3 0.6/2
Adults 18-34: Rating/Share 2.8/9 2.7/9 1.2/4 0.8/3 0.7/2
Total Viewers (million) 10.51 8.00 6.63 4.10 1.44


Update: in the Time Zone Adjusted fast nationals, the Emmy Awards were down very slightly from last year in adults 18-49 rating (4.1 vs. 4.2) and up very slightly with viewers  (13.503 million vs. 13.471 million viewers).  Only a slight edge, but still the best viewer totals since 2006.  You can check out the table of  historical Emmy Awards ratings going back to 1956.

Due to the nature of live programming the ratings for FOX (exhibition football) and NBC (Emmy Awards) are approximate and subject to significant revisions in the final numbers. See definitions at bottom of this post for more information on these Fast Affiliate Ratings.

Double disclaimer!  These ratings are especially subject to change.

Having said that,with a 3.6 rating with adults 18-49 and 11.6 million viewers,  last night's Emmy Awards were down nearly 15% from last year's preliminary numbers when the award had a 4.2 rating with adults 18-49 between 8p-11p.  We'll see what happens when the dust settles.  Last year the awards aired nearly a month later than this year, were on CBS which had football (regular season) overrun into 60 Minutes prior to the awards.  Also, last year, the awards did not air live on the west coast and this year they did, making the numbers more preliminary this year than last.

Big Brother continued its strong summer run with 7.85 million viewers and a 2.8 adults 18-49 rating.

The preseason game between the Steelers and the Broncos averaged an impressive 9.32 million and a 3.5 with adults 18-49.

Broadcast primetime ratings for Sunday, August 29, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 NBC Red Carpet to the Primetime Emmys 1.8/6 7.14
FOX American Dad (R) 1.6/6 4.10
CBS 60 Minutes 1.3/4 8.61
ABC America's Funniest Home Videos (R) 1.2/4 5.06
7:30 FOX The Simpsons (R) 2.1/7 5.24
8:00 NBC 62nd Primetime Emmy Awards 3.8/11 12.63
FOX NFL Exhibition: Steelers at Broncos 3.3/10 8.72
CBS Big Brother 2.8/8 7.85
ABC Movie: Casino Royale (R) 0.9/3 3.50
9:00 NBC 62nd Primetime Emmy Awards 3.8/10 11.97
FOX NFL Exhibition: Steelers at Broncos 3.7/10 9.75
CBS Undercover Boss (R) 1.7/4 5.39
ABC Movie: Casino Royale (R) 1.1/3 3.95
10:00 FOX NFL Exhibition: Steelers at Broncos 3.3/10 8.86
NBC 62nd Primetime Emmy Awards 3.2/9 10.29
ABC Movie: Casino Royale (R) 1.2/3 3.90
CBS CSI: Miami (R) 1.0/3 4.68

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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