| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Adults 18-49: Rating/Share | 3.1/9 | 3.0/9 | 1.7/5 | 1.1/3 | 0.6/2 |
| Adults 18-34: Rating/Share | 2.8/9 | 2.7/9 | 1.2/4 | 0.8/3 | 0.7/2 |
| Total Viewers (million) | 10.51 | 8.00 | 6.63 | 4.10 | 1.44 |
Update: in the Time Zone Adjusted fast nationals, the Emmy Awards were down very slightly from last year in adults 18-49 rating (4.1 vs. 4.2) and up very slightly with viewers (13.503 million vs. 13.471 million viewers). Only a slight edge, but still the best viewer totals since 2006. You can check out the table of historical Emmy Awards ratings going back to 1956.
Due to the nature of live programming the ratings for FOX (exhibition football) and NBC (Emmy Awards) are approximate and subject to significant revisions in the final numbers. See definitions at bottom of this post for more information on these Fast Affiliate Ratings.
Double disclaimer! These ratings are especially subject to change.
Having said that,with a 3.6 rating with adults 18-49 and 11.6 million viewers, last night's Emmy Awards were down nearly 15% from last year's preliminary numbers when the award had a 4.2 rating with adults 18-49 between 8p-11p. We'll see what happens when the dust settles. Last year the awards aired nearly a month later than this year, were on CBS which had football (regular season) overrun into 60 Minutes prior to the awards. Also, last year, the awards did not air live on the west coast and this year they did, making the numbers more preliminary this year than last.
Big Brother continued its strong summer run with 7.85 million viewers and a 2.8 adults 18-49 rating.
The preseason game between the Steelers and the Broncos averaged an impressive 9.32 million and a 3.5 with adults 18-49.
Broadcast primetime ratings for Sunday, August 29, 2010:
| Time | Net | Show | 18-49 Rating/Sh | Viewers (Millions) |
| 7:00 | NBC | Red Carpet to the Primetime Emmys | 1.8/6 | 7.14 |
| FOX | American Dad (R) | 1.6/6 | 4.10 | |
| CBS | 60 Minutes | 1.3/4 | 8.61 | |
| ABC | America's Funniest Home Videos (R) | 1.2/4 | 5.06 | |
| 7:30 | FOX | The Simpsons (R) | 2.1/7 | 5.24 |
| 8:00 | NBC | 62nd Primetime Emmy Awards | 3.8/11 | 12.63 |
| FOX | NFL Exhibition: Steelers at Broncos | 3.3/10 | 8.72 | |
| CBS | Big Brother | 2.8/8 | 7.85 | |
| ABC | Movie: Casino Royale (R) | 0.9/3 | 3.50 | |
| 9:00 | NBC | 62nd Primetime Emmy Awards | 3.8/10 | 11.97 |
| FOX | NFL Exhibition: Steelers at Broncos | 3.7/10 | 9.75 | |
| CBS | Undercover Boss (R) | 1.7/4 | 5.39 | |
| ABC | Movie: Casino Royale (R) | 1.1/3 | 3.95 | |
| 10:00 | FOX | NFL Exhibition: Steelers at Broncos | 3.3/10 | 8.86 |
| NBC | 62nd Primetime Emmy Awards | 3.2/9 | 10.29 | |
| ABC | Movie: Casino Royale (R) | 1.2/3 | 3.90 | |
| CBS | CSI: Miami (R) | 1.0/3 | 4.68 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
I think a big factor in prelims being down is probably the live feed in the west coast.
Definitely *a* factor. How big of a factor the other ~23% of the country is..we’ll soon see!
I expect the “time-zone adjusted” and final numbers to be more in line with last year, accounting for what I call “broadcast deflation” of course.
Ouch – the format didn’t help the show at all. That hourlong bathroom break leading into the big awards at ~10:45 seemed to kill viewership.
Was that the trend with that format last year? I still don’t understand why they don’t follow the Oscars lead–open with a few interesting categories, then have some filler before building into an hour of “big” awards.
Looks like Tim Tebow made a big impact in the second half as far as ratings are concerned.
They usually do it that way with the Emmys. At least they did last year. They opened with supporting actor in a drama, did some uninteresting stuff with the occasional interesting award scattered throughout, and ended with lead actors and actresses and series. I actually liked this format better, but I think they should have put long form first, to get it over with, rather than leaving it for last. Or maybe variety then long form, so at least there is one tiny bit of interesting to grab you right at the start.
hard to say and a downside of not posting the half hourly numbers. the game was pretty consistent from 8:30-10p. 8:00-8:30 was relatively low-rated, but I’m not sure what time the game started.
Half-hours for game: (Live event: subject to change)
8:30 p.m. – Viewers: 9.37 million (#2), A18-49: 3.6/10 (#2)
9:00 p.m. – Viewers: 10.39 million (#2), A18-49: 3.9/10 (#1)
9:30 p.m. – Viewers: 9.11 million (#2), A18-49: 3.5/ 9 (#2)
10:00 p.m. – Viewers: 9.55 million (#2), A18-49: 3.6/10 (#1)
10:30 p.m. – Viewers: 8.17 million (#2), A18-49: 3.1/ 9 (#1)
http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/435104813
Non-time zone adjusted Emmy half-hours are there too.
you left out the lowest-rated half hour (2.9) at 8pm!
you left out the lowest-rated half hour (2.9) at 8pm!
American Dad! did well with a 1.6 for a repeat at 7/8c in the summer
American Dad! did well with a 1.6 for a repeat at 7/8c in the summer
Wasn’t there. I think that was some kind of pre-game show, that might explain the drop.
Wasn’t there. I think that was some kind of pre-game show, that might explain the drop.
The emmys sucked last night. Jimmy Fallon wasn’t his best… It was painfully unfunny.
That was about the best I’ve ever seen Fallon, and yes, it was painfully unfunny.
ahhh…indeed, thank you. That answers that – to Christopher’s original point, no readily apparent Tebow-effect.
Actual viewer ratings for the week prior to the Emmys showed that only a very few Emmy Award winning shows are actually being watched by a significant number of viewers. Is it possible that there is a slight disconnect between the Emmy voters and the people who actually vote with their remotes?
I think there’s too much talk of “format changes” rescuing the show. I mean, who says to themselves, “Oh, they’re going to do the comedy awards all in one bloc? I wasn’t going to watch, but now I am!” The only “format change” that would actually get people interested in tuning back in is shortening the proceedings by an hour.
The only “format change” that would actually get people interested in tuning back in is
shortening the proceedings by an hourcutting out the long form awards.Fixed that for you. (Though cutting long form would also cut an hour, so your wish would be fulfilled, too!)