White Collar, Covert Affairs, Royal Pains, Burn Notice See Nearly 50% Lift in 18-49 with Week of DVR Viewing

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August 30th, 2010

Here's some Live+7 data for the USA Network shows the week ending August 15.  These comparisons all show lift versus the Live+SD #s we usually report (many networks  compare the lift versus pure live viewing which never gets reported anywhere).  The gains for the USA shows, particular with 18-49 and 25-54 are pretty impressive.

White Collar's L7 lifts ("Unfinished Business") on 8/10 were appx 50%, up from last week’s 40% levels.

*       P18-49: +48% going from 1439 to 2130.

*       P25-54: +51%, from 1473 to 2218.

*       P2+: +33%, from 3997 to 5323.

*       P18-34: +39% from 734 to 1019.

L7 Lift for Covert Affairs on 8/10 ("In the Light") grew from mid-high 30% to mid-high 40%. In L7, P2+ was a series high while in all other demos it’s 2nd best for the series.

*       P18-49: +46% going from 2044 to 2991.

*       P25-54: +48%, from 2166 to 3201.

*       P2+: +37%, from 5168 to 7092.

*       P18-34: +43% from 937 to 1341.

Psych on 8/11 ("Sean & Gus in Drag") saw Live+7 lifts of appx 40%

*       P18-49: +44% going from 1738 to 2495.

*       P25-54: +40%, from 1774 to 2492.

*       P2+: +34%, from 3775 to 5072.

*       P18-34: +37% from 907 to 1240.

For Burn Notice on Thu 8/12 ("Hard Time") Live+7 lifts were 40-50% for the key demos

*       P18-49: +47% going from 2011 to 2953

*       P25-54: +39%, from 2352 to 3277

*       P2+: +29%, from 5574 to 7174

*       P18-34: +53% from 873 to 1333

Lifts for Royal Pains on Thu 8/12 ("Whole Lotto Love") were back up to the mid-40s in 18-49 and around 40% on P25-54

*       P18-49: +46% going from 2118 to 3088

*       P25-54: +41%, from 2518 to 3553

*       P2+: +36%, from 5386 to 7324

*       P18-34: +39% from 990 to 1378

For the same week, The Closer saw a 30% lift with adults 18-49 vs. its Live+SD numbers, Rizzoli & Isles and Memphis Beat each saw 33% lift.  Hawthorne for some reason only saw 12% lift that week with adults 18-49, but Dark Blue saw 49% lift.

 
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