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Cable News Ratings for Saturday-Sunday, August 28-29, 2010

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August 31st, 2010

Live + Same Day Weekend Ratings
Cable News Ratings August 28, 2010

P2+ Total Day
FNC – 816,000 viewers
CNN – 444,000 viewers
MSNBC – 372,000 viewers
CNBC – 173,000 viewers
HLN –250,000 viewers

P2+ Prime Time
FNC –1,165,000 viewers
CNN -- 444,000 viewers
MSNBC –484,000 viewers
CNBC – 201,000 viewers
HLN – 206,000 viewers

25-54 Total Day
FNC –202,000 viewers
CNN – 131,000 viewers
MSNBC – 178,000 viewers
CNBC – 61,000 viewers
HLN – 113,000 viewers

25-54 Prime Time
FNC – 240,000 viewers
CNN – 128,000 viewers
MSNBC – 214,000 viewers
CNBC – 57,000 viewers
HLN – 64,000 viewers

35-64 Total Day
FNC – 347,000 viewers
CNN – 193,000 viewers
MSNBC – 201,000 viewers
CNBC – 81,000 viewers
HLN – 141,000 viewers

35-64 Prime Time
FNC – 460,000 viewers
CNN – 175,000 viewers
MSNBC – 264,000 viewers
CNBC – 86,000 viewers
HLN – 98,000 viewers

Cable News Ratings for August 29, 2010
P2+ Total Day
FNC – 704,000 viewers
CNN – 353,000 viewers
MSNBC – 360,000 viewers
CNBC – 130,000 viewers
HLN –211,000 viewers

P2+ Prime Time
FNC –869,000 viewers
CNN -- 346,000 viewers
MSNBC –422,000 viewers
CNBC – 129,000 viewers
HLN – 187,000 viewers

25-54 Total Day
FNC –189,000 viewers
CNN – 118,000 viewers
MSNBC – 189,000 viewers
CNBC – 57,000 viewers
HLN – 91,000 viewers

25-54 Prime Time
FNC – 195,000 viewers
CNN – 159,000 viewers
MSNBC – 213,000 viewers
CNBC – a scratch w/51,000 viewers
HLN – a scratch w/54,000 viewers

35-64 Total Day
FNC – 324,000 viewers
CNN – 183,000 viewers
MSNBC – 196,000 viewers
CNBC – 57,000 viewers
HLN – 111,000 viewers

35-64 Prime Time
FNC – 391,000 viewers
CNN – 169,000 viewers
MSNBC – 236,000 viewers
CNBC – a scratch w/42,000 viewers
HLN – 74,000 viewers
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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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