via press release:
CNN TOPS MSNBC DURING THE DAYTIME (9A-5P) -- MSNBC PLACES 4TH MOST HOURS;
FNC AND MSNBC DECLINE BY DOUBLE DIGITS IN PRIMETIME COMPARED TO A YEAR AGO;
FNC CONTINUES TO DECLINE EVERY HOUR SINCE JANUARY
CNN Digital No. 1 in Online News for 23 Months and Mobile News for 42 Months
CNN
TOTAL AUDIENCE
CNN: 93.3 million viewers Fox News: 83.6 million viewers MSNBC: 84.2 million viewers
CNN Digital: 35.7 million users Fox News Digital: 15.6 million users MSNBC Digital: 30.7 million users
HLN: 84.6 million viewers
*Based on Monthly Unique TV Viewers in August and Latest Monthly Digital Users (July)
In August, CNN topped MSNBC during the daytime (9am-5pm) in both total viewers and the key demo 25-54 and in total day (6am-6am) among total viewers. In head-to-head comparisons with MSNBC’s daytime non-opinion programming – CNN had a 66% advantage among total viewers (439k vs. 265k) and a 41% lead among adults 25-54 (117k vs. 83k). MSNBC placed fourth every hour during the daytime in the demo 25-54, except at 4p where they placed third behind CNN’s Rick’s List. Rick’s List topped MSNBC at both 3pm and at 4pm in the demo 25-54 – with CNN outperforming MSNBC Live (122k vs. 84k) and Dylan Ratigan (126k vs. 86k). In total day among total viewers, CNN had 381k vs. MSNBC’s 378k. CNN’s AC 360 also topped MSNBC in total viewers at 10p with 559k vs. 534k.
Compared to a year ago, FNC and MSNBC’s primetime audiences are both down by double digits among adults 25-54 -- with The O’Reilly Factor dropping -26% (638k vs. 866k), Countdown with Keith Olbermann is down by -25% (263k vs. 350k); at 9pm Hannity (548k vs. 732k) and Rachel Maddow (230k vs. 308k) are both down by -25%; and at 10pm On the Record is off -24% (452k vs. 594k) and Countdown declined -16% (204k vs. 244k).
Both FNC’s news and non-news programs posted substantial audience loss when comparing August to their peak in January 2010, with the network’s audience dropping off by 19-36% every hour the in the demo 25-54. FNC’s non-news program Fox and Friends was down -19%,Your World with Cavuto was down -30%, Glenn Beck was off -32%, The O’Reilly Factor declined -36%, Hannity lost -31% of its audience andOn the Record was down -30%. Other double-digit demo losses included the 9a hour (-29%), 10a (-30%), 11a (-28%), Noon (-25%), 1p (-21%), and 2p (-25%). Studio B with Shep Smith at 3pm, Special Report with B. Baier at 6p and Fox Report with Shep Smith at 7p were all down -30 % compared to January.
DIGITAL
Traffic
CNN Digital held its No. 1 position among ALL Global News and Current Event sites in several key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital.
- No. 1 in Total Usage Minutes: 797 million minutes, 250 million more than No. 2 Yahoo! News and 313 million more than No. 3 MSNBC Digital.
- No. 1 in Time Per Person: 22.3 minutes, the highest time spent among the top 20 News and Information sites, 41% greater than MSNBC Digital (15.8 minutes) and 12% greater than Fox News Digital (20 minutes). (Source: Nielsen Online Netview, July 2010).
- No. 1 in Page Views: 1.2 billion page views, 86% ahead of No. 2 Yahoo! News and 118% more than No. 3 MSNBC Digital. (Source: Nielsen Online Netview, July 2010).
No. 1 in Audience among all TV News Sites: When compared to its TV News competition, CNN Digital topped them all in terms of unique audience. With 36 million unique visitors in July, CNN Digital’s audience was 16% larger than MSNBC Digital (31 million); 129% larger than Fox News Digital (16 million); 206% larger than ABC News Digital (12 million) and 315% larger than CBS Digital (9 million). (Source: Nielsen Online Netview, July 2010)
Video
CNN Digital is No. 1 among ALL News and Information Properties in video for July.
- No. 1 in Video Streams: 112 million streams, beating No. 2 MSNBC Digital by 4 million streams and No. 3 Yahoo! News by 28 million streams. (Source: Nielsen VideoCensus, StreamCensus Global, July 2010.)
- No. 1 in Streams Per Visitor: 11 streams per visitor, more than any other property in the Top 20 of the News and Information categorybased on reach. (Source: Nielsen Online VideoCensus, July 2010.)
Mobile
CNN Digital is No. 1 in Mobile in News and Current Events for the 42nd consecutive month.
With 15 million unique visitors to its mobile site in June, an increase of 29% over last June, CNN Digital beat the nearest competitor, Fox News Digital, by 66%. (Source: Nielsen Mobile MediaView – June 2010)
Insert conspiracies accusing TV by the Numbers of being in bed with the “liberal media” in 5, 4, 3, 2, 1…
I like how they tout that Anderson Cooper 360 beat out a rerun of Countdown. One would think that a new episode would beat out a rerun.
And looks like online is the last frontier were CNN still dominates among the news networks.
“Both FNC’s news and non-news programs posted substantial audience loss when comparing August to their peak in January 2010.”
Wait…Fox is news?
Thats because the majority of non-liberals during the day are off working not sitting at home watching tv. Watch how fox News dominates evening and nightime!
“Thats because the majority of non-liberals during the day are off working not sitting at home watching tv.”
Of course liberals are lazy! That’s why MSNBC is 4th!
“Watch how fox News dominates evening and nightime!”
Read the whole article. Fox is down double-digits in primetime, as is MSNBC. I wouldn’t call being down double-digits “dominating”.
Yep, we’re working hard so Vladimir Obama can redistribute our wealth to the 9-5pm tv watchers
Have you seen the ratings disparities, show to show, month-to-month, year-to-year, daily and weekly average? 3-5 times the viewership across the board is not dominating?
CNN is quite the joke on TV and on teh Interwebz.
The dominance of CNN digital is a bit of a mystery.
Both Yahoo and MSNBC have closely affiliated email hosting services that deliver millions and millions and millions of visitors/page views to their respective news sites.
In contrast, I wonder which sites “feed” into CNN digital.
Also, I wonder how Google News shapes up in comparison – CNN Digital may be playing cute in its comparisons by “defining away the competition” – by characterizing all Google traffic as search…
If you were to ever watch the Fox news channel, you could actually answer your own question with honesty. It has more points of view across the spectrum than any other channel. They also actually do good reporting: checking their sources and looking for more than one source on a subject–correcting their errors when they are wrong.
You got to be kidding! Sounds like you’re just getting your news from FNC.
You got to be kidding! Sounds like you’re just getting your news from FNC.
CNN has the entire Time/Warner empire behind it, which includes all Tuner stations/properties, HBO, AOL (though it is now a spin-off company,) not to mention all Time Warner cable subscribers. I am sure they count any traffic directed and “news” delivered via these properties in the aggregate, and regardless, they get lots of free or cheap CNN ads/clickthroughs as a benefit of all those outside properties. MSNBC has a similar situation (Microsoft and all the GE-owned properties,) though perhaps not quite as robust, and Fox is lagging in terms of big-name affiliations, hence the traffic disparities.
I don’t understand. Look at these numbers and explain to me where CNN is leading Fox:
Cable News Ratings for Monday, August 30, 2010
Posted on 31 August 2010 by Bill Gorman
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Live + Same Day Cable News Daily Ratings for August 30, 2010
P2+ Total Day
FNC – 1,281,000 viewers
CNN – 367,000 viewers
MSNBC – 415,000 viewers
CNBC – 176,000 viewers
HLN – 266,000 viewers
P2+ Prime Time
FNC – 2,828,000 viewers
CNN – 626,000 viewers
MSNBC –902,000 viewers
CNBC – 233,000 viewers
HLN – 382,000 viewers
I can tell you watch FOX..You’re ignorant!!!!!!!!!!
All the talk about Fox being down double digits from January…… it’s summertime, everybody is on vacation or outside enjoying the weather. Let’s wait until the fall campaign kicks off and the kids are back to school.
They “the powers that be” are changing the numbers. They are trying to make Fox viewers believe that people are turning away and turning to MSNBC and CNN. Aren’t there other rating agencies?
They “the powers that be” are changing the numbers. They are trying to make Fox viewers believe that people are turning away and turning to MSNBC and CNN. Aren’t there other rating agencies?
They “the powers that be” are changing the numbers. They are trying to make Fox viewers believe that people are turning away and turning to MSNBC and CNN. Aren’t there other rating agencies?
NOT ALL WORKERS, WORK DAYTIME HOURS.
NOT ALL WORKERS, WORK DAYTIME HOURS.