CNN’s Primetime Viewership Hits 10 Year Low In August As Ratings Woes Continue

Categories: Cable News Ratings

Written By

August 31st, 2010

CNN's primetime (8-11p) average viewership hit a 10 year low of just 486,000 in August*, as its ratings woes continued. CNN's Total Day (24hr) viewership average of 381,000 was its 12th lowest month since August, 2000.

Five of CNN's ten lowest months for  primetime (8-11p) average viewership since August, 2000 have come during 2010 and the year is only 8 months old.

Primetime (8-11p) P 2+
Period AA (000)
07/26/10-08/29/10 486
04/30/01-05/27/01 505
09/04/00-10/01/00 515
06/28/10-07/25/10 529
02/01/10-02/28/10 534
03/29/10-04/25/10 568
05/28/01-07/01/01 588
04/26/10-05/30/10 595
04/02/01-04/29/01 598
04/25/05-05/29/05 610

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The pain of the ratings declines was shared throughout primetime, as CNN's individual primetime hours each had 34-50% year over year declines in both average viewership and the advertiser targeted adults 25-54 demo.

Larry King lost half his average audience from August, 2009 to August, 2010. No surprise he's on the way out.

Average Viewership

P2+
AUG '10 AUG'09 AA (000)
Time Show Show AUG'10 AUG'09 %Diff
M-F 8P-9P RICK'S LIST CAMPELL BROWN 452 761 -41%
M-F 9P-10P Larry King Live Larry King Live 545 1,086 -50%
M-F 10P-11P Anderson Cooper 360 Anderson Cooper 360 559 866 -35%

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Adults 25-54

A25-54
AUG '10 AUG'09 AA (000)
Time Show Show AUG'10 AUG'09 %Diff
M-F 8P-9P RICK'S LIST CAMPELL BROWN 127 213 -40%
M-F 9P-10P Larry King Live Larry King Live 149 294 -49%
M-F 10P-11P Anderson Cooper 360 Anderson Cooper 360 172 260 -34%

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*which for TV ratings purposes was 7/26-8/29/10.

 
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