CNN’s Primetime Viewership Hits 10 Year Low In August As Ratings Woes Continue

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

CNN‘s primetime (8-11p) average viewership hit a 10 year low of just 486,000 in August*, as its ratings woes continued. CNN’s Total Day (24hr) viewership average of 381,000 was its 12th lowest month since August, 2000.

Five of CNN’s ten lowest months for  primetime (8-11p) average viewership since August, 2000 have come during 2010 and the year is only 8 months old.

Primetime (8-11p) P 2+
Period AA (000)
07/26/10-08/29/10 486
04/30/01-05/27/01 505
09/04/00-10/01/00 515
06/28/10-07/25/10 529
02/01/10-02/28/10 534
03/29/10-04/25/10 568
05/28/01-07/01/01 588
04/26/10-05/30/10 595
04/02/01-04/29/01 598
04/25/05-05/29/05 610

The pain of the ratings declines was shared throughout primetime, as CNN’s individual primetime hours each had 34-50% year over year declines in both average viewership and the advertiser targeted adults 25-54 demo.

Larry King lost half his average audience from August, 2009 to August, 2010. No surprise he’s on the way out.

Average Viewership

P2+
AUG ’10 AUG’09 AA (000)
Time Show Show AUG’10 AUG’09 %Diff
M-F 8P-9P RICK’S LIST CAMPELL BROWN 452 761 -41%
M-F 9P-10P LARRY KING LIVE LARRY KING LIVE 545 1,086 -50%
M-F 10P-11P ANDERSON COOPER 360 ANDERSON COOPER 360 559 866 -35%


Adults 25-54

A25-54
AUG ’10 AUG’09 AA (000)
Time Show Show AUG’10 AUG’09 %Diff
M-F 8P-9P RICK’S LIST CAMPELL BROWN 127 213 -40%
M-F 9P-10P LARRY KING LIVE LARRY KING LIVE 149 294 -49%
M-F 10P-11P ANDERSON COOPER 360 ANDERSON COOPER 360 172 260 -34%


*which for TV ratings purposes was 7/26-8/29/10.

blog comments powered by Disqus