via press release:
HISTORY® CONTINUES RED HOT SUCCESS
BEST AUGUST OF ALL TIME
New York, August 31, 2010 – HISTORY has secured its best August ever topping off its most successful summer on record, propelled by a string of ratings successes including: PAWN STARS, AMERICAN PICKERS, ICE ROAD TRUCKERS, TOP SHOT and new series SWAMP PEOPLE and STAN LEE’S SUPERHUMANS. The network is up double digits across all key demos vs. 2009: Adults 25-54 (+34%); Adults 18-49 (+30%); Adults 18-34 (+43%); Men 25-54 (+25%); Men 18-49 (+21%); Men 18-34 (+30%) and Total Viewers (+33%).
HISTORY is the fastest-growing major cable network, with huge double-digit increases versus the comparable year-ago period.
Year to date the network continues to rank in the top 5 among all four key demos out of all cable networks: #5 in A25-54 and A18-49 and #4 in M25-54 and M18-49. It is the #1 non-fiction cable network among each of these demos.
In addition, SWAMP PEOPLE and ICE ROAD TRUCKERS continued their stronghold this past Sunday night. SWAMP PEOPLE was the #1 show on ad supported cable among A25-54 with 2.1 million impressions. From 9-10pm and 10-11pm ICE ROAD TRUCKERS and SWAMP PEOPLE were both #1 among A25-54 and total viewers vs. all ad supported cable.
For the night HISTORY was the #1 Ad supported cable in primetime among A25-54 and total viewers.