Investigation Discovery Delivers Arresting Ratings in August

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via press release:


Fueled by premieres of top series in August delivering more than 500k total viewers, including Who the (Bleep) Did I Marry?(649k), Dateline on ID(587k), Wicked Attraction (514k) and 48 Hours on ID (510k), Investigation Discovery once again posted double-digit prime delivery gains vs. August 09:

P2+                 +71% (367k vs. 215k)
HH                 +65% (296k vs. 179k)
P25-54          +73% (183k vs. 106k)
W25-54         +62% (112k vs. 69k)
P18-49                 +75% (147k vs. 84k)
W18-49         +73% (90k vs. 52k)

Significant year-over-year double-digit increases also coincides with the one-year anniversary of Henry Schleiff joining ID as President and GM.

The premiere of Who the (Bleep) Did I Marry? on Aug 25, is the #1 series premiere in network history, delivering 649k P2+, 382k P25-54 and 315k P18-49, and premieres of 48 Hours on ID, Wicked Attraction, Dateline on ID and Deadly Women are up 32%, 29%, 19% and 16%, respectively vs. the August prime average in P25-54.

August also marked ID’s best August ever in prime in P2+, HH, P/W 25-54 and 18-49, posting 31 consecutive months of year-over-year prime gains in HH delivery, and 16 straight months in P2+ and P/W 25-54.

In addition, ID is the fastest growing cable network in prime among P/W 25-54 delivery, calendar year to date.

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