Investigation Discovery Delivers Arresting Ratings in August

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

INVESTIGATION DISCOVERY DELIVERS ARRESTING RATINGS IN AUGUST

Fueled by premieres of top series in August delivering more than 500k total viewers, including Who the (Bleep) Did I Marry?(649k), Dateline on ID(587k), Wicked Attraction (514k) and 48 Hours on ID (510k), Investigation Discovery once again posted double-digit prime delivery gains vs. August 09:

P2+                 +71% (367k vs. 215k)
HH                 +65% (296k vs. 179k)
P25-54          +73% (183k vs. 106k)
W25-54         +62% (112k vs. 69k)
P18-49                 +75% (147k vs. 84k)
W18-49         +73% (90k vs. 52k)

Significant year-over-year double-digit increases also coincides with the one-year anniversary of Henry Schleiff joining ID as President and GM.

The premiere of Who the (Bleep) Did I Marry? on Aug 25, is the #1 series premiere in network history, delivering 649k P2+, 382k P25-54 and 315k P18-49, and premieres of 48 Hours on ID, Wicked Attraction, Dateline on ID and Deadly Women are up 32%, 29%, 19% and 16%, respectively vs. the August prime average in P25-54.

August also marked ID’s best August ever in prime in P2+, HH, P/W 25-54 and 18-49, posting 31 consecutive months of year-over-year prime gains in HH delivery, and 16 straight months in P2+ and P/W 25-54.

In addition, ID is the fastest growing cable network in prime among P/W 25-54 delivery, calendar year to date.

blog comments powered by Disqus