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No Surprise: USA Tops Primetime Cable Ratings for Week Ending August 29

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August 31st, 2010

No surprise that USA topped the prime-time average viewership and adults 18-49 ratings and Nickelodeon topped total day overall viewing  for the week ending August 29, 2010.

Once again TNT had the week's top two most-watched programs (The Closer, Rizzoli & Isles), but USA had the next 3 (Burn Notice, Royal Pains, Covert Affairs) and easily beat TNT in both overall viewing and adults 18-49 viewing for the week. With 2 preseason NFL games, ESPN moved up above its typical rank to #2 for adults 18-49 and #4 for primetime average viewership.

Prime-time Average Viewers (Live+SD) Week of August 23-29, 2010

Network (000s)
USA 3,249
DSNY 2,721
TNT 2,407
ESPN 2,376
NAN 1,816
FOXN 1,714
HIST 1,696
TBSC 1,496
A&E 1,449
LIFE 1,434
HGTV 1,358
TOON 1,328
SYFY 1,314
TRU 1,169
FX 1,164
DISC 1,161
FAM 1,148
AMC 1,092
TLC 1,069
MTV 1,062
FOOD 1,054
CMDY 1,048
BRAV 940
HALL 849
NKJR 840

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA 1,287
ESPN 1,108
TNT 883
TBSC 846
HIST 774
CMDY 696
A&E 692
MTV 665
LIFE 655
FX 624
NAN 613
TLC 600
DSNY 599
DISC 596
BRAV 563
TRU 552
FAM 550
FOOD 518
SYFY 509
HGTV 463
EN 438
SPK 400
BET 366
AMC 356
APL 344

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,084
DSNY 1,844
NAN 1,602
USA 1,341
TNT 1,308
TOON 1,113
ADSM 1,109
FOXN 1,015
ESPN 951
HIST 944
TBSC 813
TRU 771
A&E 759
HGTV 714
LIFE 697
DISC 673
FX 660
FOOD 659
NKJR 596
AMC 592
MTV 591
FAM 586
CMDY 580
SYFY 559
TVLD 524

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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