TV Ratings: CBS Repeats Win Another Monday; Bachelor Pad Bests ‘Lie to Me‘ At 9pm

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August 31st, 2010

Scoreboard CBS ABC Uni FOX NBC CW
Adults 18-49: Rating/Share 2.0/6 1.8/5 1.7/5 1.5/4 1.3/4 0.4/1
Adults 18-34: Rating/Share 1.4/4 1.6/5 1.9/6 1.4/4 0.9/3 0.5/1
Total Viewers (million) 6.850 5.408 4.300 4.550 5.242 .999

CBS repeats once again ruled Monday night with CBS taking top honors with both adults 18-49 and total viewers.  The Big Bang Theory repeat was the night's top show with adults 18-49, and the Two and a Half Men repeat was tops with total viewers.

ABC's Bachelor Pad was flat vs. last week, and it comfortably bested scripted original Lie To Me, between 9pm-10pm both with adults 18-49 and total viewers.  Lie To Me was down 0.1 from last week with adults 18-49 to a 1.7 rating.

Late-night results are below the prime-time data.

Broadcast primetime ratings for Monday, August 30, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Bachelor Pad 1.9/6 6.04
CBS How I Met Your Mother (R) 1.6/5 5.23
FOX House (R) 1.3/4 3.89
NBC America's Got Talent (R) 1.2/4 5.31
CW 90210 (R) 0.4/1 1.06
8:30 CBS Rules of Engagement (R) 1.9/6 5.74
9:00 CBS Two and a Half Men (R) 2.6/7 9.03
ABC Bachelor Pad 2.1/6 6.27
FOX Lie To Me 1.7/5 5.21
NBC America's Got Talent (R) 1.3/4 5.01
CW Gossip Girl (R) 0.4/1 0.94
9:30 CBS The Big Bang Theory (R) 2.8/7 8.81
10:00 CBS CSI: Miami (R) 1.6/5 6.15
ABC Dating in the Dark 1.5/4 3.92
NBC Dateline NBC 1.3/4 5.40


In Late-Night Metered Markets Monday night:

• "The Tonight Show with Jay Leno" (2.9.7 in metered-market households) out-delivered CBS's first-run "Late Show with David Letterman" (2.5/6) and ABC's combination of "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.2/4 with an encore) in Nielsen's 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped the original "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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