As expected, in conjunction with the announcement of a new smaller and cheaper version of the Apple TV product ($99, available in four weeks), Apple today announced that TV shows from ABC & Fox could be rented for $.99. Other networks are not yet on-board for the $.99 rentals. ABC was no surprise since Apple chief Steve Jobs is on Disney's board of directors.
“When we put our shows on iTunes five years ago, it was revolutionary,” said Anne Sweeney, co-chair Disney Media Networks and president, Disney/ABC Television Group. “Since then, we’ve continued to provide viewers with innovative new ways to access our programming, and today we’re proud to team with Apple on a rental option for fans of our shows.”
Meanwhile Fox was more reserved describing its participation as a trial over the next few months.
I won't be too surprised if the other broadcast networks join in, but don't hold your breath for cable networks to participate.
First run movies in HD will also be available for rental for $4.99.