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Updated: Cable News Ratings for Tuesday, August 31, Including Presidential Address

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Written By

September 1st, 2010

Update: There were data entry errors in some of the time periods in the first post (notably 5pm hour). I believe they have now been fixed.

Here are the ratings just for the Presidential address period:

PRESIDENTIAL ADDRESS (8:00-8:19PM)
FNC: 2,888,000 in total viewers (694,000 in 25-54)
MSNBC: 1,311,000 in total viewers (373,000 in 25-54)
CNN: 988,000 in total viewers (300,000 in 25-54)

Live + Same Day Cable News Daily Ratings for August 31, 2010
P2+ Total Day
FNC – 1,258,000 viewers
CNN – 391,000 viewers
MSNBC – 409,000 viewers
CNBC – 183,000 viewers
HLN - 273,000 viewers

P2+ Prime Time
FNC – 2,631,000 viewers
CNN – 731,000 viewers
MSNBC –1,093,000 viewers
CNBC – 186,000 viewers
HLN - 428,000 viewers

25-54 Total Day
FNC –330,000 viewers
CNN –117,000 viewers
MSNBC –123,000 viewers
CNBC – 63,000 viewers
HLN – 127,000 viewers

25-54 Prime Time
FNC – 649,000 viewers
CNN – 196,000 viewers
MSNBC –296,000 viewers
CNBC – 101,000 viewers
HLN – 159,000 viewers

35-64 Total Day
FNC – 585,000 viewers
CNN – 185,000 viewers
MSNBC – 209,000 viewers
CNBC – 97,000 viewers
HLN – 153,000 viewers

35-64 Prime Time
FNC –1,242,000 viewers
CNN – 315,000 viewers
MSNBC –530,000 viewers
CNBC – 109,000 viewers
HLN –222,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 990,000 viewers (368,000) (495,000)
American Morning- 283,000 viewers (120,000) (169,000)
Morning Joe- 341,000 viewers (119,000) (173,000)
Squawk Box- 128,000 viewers (63,000) (91,000)
Morning Express w/ Meade- 322,000 viewers (186,000) (191,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,415,000 viewers (510,000) (1,104,000)
Situation Room—625,000 viewers (118,000) (238,000)
Hardball w/ C. Matthews – 454,000 viewers (142,000) (207,000)
Fast Money– 247,000 viewers (82,000) (141,000)
Showbiz Tonight — 251,000 viewers (101,000) (138,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,010,000 viewers (373,000) (802,000)
Situation Room—441,000 viewers (96,000) (228,000)
Ed Show —599,000 viewers (173,000) (310,000)
Mad Money —157,000 viewers (76,000) (111,000)
Prime News – 160,000 viewers (56,000) (90,000)

7PM - P2+ (25-54) (35-64)
Pres Address Cvg – 1,961,000 viewers (370,000) (836,000)
The Fox Report/ S. Smith – 1,639,000 viewers (317,000) (719,000)
John King USA – 461,000 viewers (122,000) (233,000)
Hardball w/ C. Matthews – 580,000 viewers (158,000) (329,000)
Kudlow Report–132,000 viewers (61,000) (80,000)
Issues - 416,000 viewers (132,000) (245,000)

8PM - P2+ (25-54) (35-64)
Pres Address Cvg (FNC)– 2,710,000 viewers (560,000) (1,201,000)
Pres Address/Analysis (FNC)– 3,376,000 viewers (888,000) (1,600,000)
Presidential Address (FNC)– 2,888,000 viewers (694,000) (1,356,000)
The O’Reilly Factor– 3,237,000 viewers (766,000) (1,456,000)
Obama Addr: Iraq Analysis (CNN) –1,000,000 viewers (287,000) (460,000)
Obama Addr: Iraq Missn End (CNN) –988,000 viewers (300,000) (451,000)
Countdown w/ K. Olbermann – 1,380,000 viewers (352,000) (672,000)
Presidential Address (MSNBC) – 1,311,000 viewers (373,000) (624,000)
Enron: Smartest Guys–157,000 viewers (77,000) (83,000)
President Address (CNBC)–222,000 viewers (100,000) (131,000)
Nancy Grace – 645,000 viewers (234,000) (362,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,478,000 viewers (619,000) (1,150,000)
The O’Reilly Factor– 3,098,000 viewers (726,000) (1,437,000)
Larry King Live —628,000 viewers (154,000) (249,000)
Rachel Maddow Show —1,199,000 viewers (329,000) (574,000)
Enron: Smartest Guys – 191,000 viewers (107,000) (110,000)
Joy Behar – 316,000 viewers (98,000) (132,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,026,000 viewers (536,000) (1,025,000)
Anderson Cooper 360 — 569,000 viewers (142,000) (238,000)
Countdown w/ K. Olbermann – 718,000 viewers (201,000) (357,000)
Enron: Smartest Guys – 179,000 viewers (108,000) (111,000)
Nancy Grace –348,000 viewers (154,000) (188,000)

11 PM P2+ (25-54) (35-64)
Presidential Address (FNC)– 1,374,000 viewers (471,000) (815,000)
The O’Reilly Factor– 1,202,000 viewers (431,000) (703,000)
Anderson Cooper 360 – 355,000 viewers (155,000) (190,000)
Rachel Maddow Show —460,000 viewers (135,000) (233,000)
Mad Money - a scratch w/57,000 viewers (a scratch w/18,000) (a scratch w/26,000)
Showbiz Tonight-- 266,000 viewers (140,000) (146,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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