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Cable News Ratings for Wednesday, September 1, 2010

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September 2nd, 2010

Live + Same Day Cable News Daily Ratings for September 1, 2010
P2+ Total Day
FNC – 1,286,000 viewers
CNN – 439,000 viewers
MSNBC – 440,000 viewers
CNBC – 163,000 viewers
HLN - 258,000 viewers

P2+ Prime Time
FNC – 2,469,000 viewers
CNN – 593,000 viewers
MSNBC –998,000 viewers
CNBC – a scratch w/113,000 viewers
HLN - 405,000 viewers

25-54 Total Day
FNC –356,000 viewers
CNN –155,000 viewers
MSNBC –136,000 viewers
CNBC – a scratch w/45,000 viewers
HLN – 112,000 viewers

25-54 Prime Time
FNC – 620,000 viewers
CNN – 221,000 viewers
MSNBC –303,000 viewers
CNBC – a scratch w/51,000 viewers
HLN – 106,000 viewers

35-64 Total Day
FNC – 625,000 viewers
CNN – 211,000 viewers
MSNBC – 231,000 viewers
CNBC – 84,000 viewers
HLN – 137,000 viewers

35-64 Prime Time
FNC –1,210,000 viewers
CNN – 273,000 viewers
MSNBC –525,000 viewers
CNBC – 67,000 viewers
HLN –191,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 970,000 viewers (345,000) (478,000)
American Morning- 301,000 viewers (108,000) (157,000)
Morning Joe- 336,000 viewers (105,000) (181,000)
Squawk Box- 140,000 viewers (52,000) (103,000)
Morning Express w/ Meade- 266,000 viewers (153,000) (163,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,591,000 viewers (601,000) (1,224,000)
Situation Room—822,000 viewers (273,000) (343,000)
Hardball w/ C. Matthews – 526,000 viewers (135,000) (220,000)
MSNBC Special Coverage– 526,000 viewers (206,000) (262,000)
Fast Money– 212,000 viewers (a scratch w/39,000) (57,000)
Showbiz Tonight — 203,000 viewers (57,000) (71,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,076,000 viewers (409,000) (844,000)
Situation Room—509,000 viewers (182,000) (251,000)
Ed Show —724,000 viewers (212,000) (370,000)
CNBC Special Report —150,000 viewers (a scratch w/45,000) (74,000)
Prime News – 220,000 viewers (95,000) (107,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,691,000 viewers (435,000) (812,000)
John King USA – 488,000 viewers (143,000) (226,000)
Hardball w/ C. Matthews – 699,000 viewers (254,000) (396,000)
Kudlow Report–a scratch w/108,000 viewers (a scratch w/32,000) (a scratch w/52,000)
Issues - 364,000 viewers (97,000) (180,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,335,000 viewers (806,000) (1,679,000)
Rick’s List –534,000 viewers (199,000) (247,000)
Countdown w/ K. Olbermann – 1,137,000 viewers (336,000) (624,000)
Welcome to Macintosh–a scratch w/80,000 viewers (a scratch w/21,000) (a scratch w/38,000)
Nancy Grace – 502,000 viewers (104,000) (240,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,418,000 viewers (640,000) (1,159,000)
Larry King Live —571,000 viewers (224,000) (285,000)
Rachel Maddow Show —1,176,000 viewers (342,000) (595,000)
BP: In Deep Water (CNBC) – a scratch w/52,000 viewers (a scratch w/39,000) (a scratch w/35,000)
Welcome Macintosh (CNBC) – a scratch w/75,000 viewers (a scratch w/30,000) (a scratch w/41,000)
Joy Behar – 341,000 viewers (84,000) (152,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,645,000 viewers (410,000) (783,000)
Anderson Cooper 360 — 675,000 viewers (240,000) (288,000)
Countdown w/ K. Olbermann – 680,000 viewers (232,000) (355,000)
Illegal Gambling – 194,000 viewers (97,000) (124,000)
Nancy Grace –391,000 viewers (136,000) (188,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,459,000 viewers (548,000) (807,000)
Anderson Cooper 360 – 406,000 viewers (187,000) (232,000)
Rachel Maddow Show —593,000 viewers (167,000) (278,000)
Mad Money - a scratch w/122,000 viewers (a scratch w/33,000) (a scratch w/33,000)
Showbiz Tonight-- 313,000 viewers (141,000) (177,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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