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Cable News Ratings for Wednesday, September 1, 2010

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September 2nd, 2010

Live + Same Day Cable News Daily Ratings for September 1, 2010
P2+ Total Day
FNC – 1,286,000 viewers
CNN – 439,000 viewers
MSNBC – 440,000 viewers
CNBC – 163,000 viewers
HLN - 258,000 viewers

P2+ Prime Time
FNC – 2,469,000 viewers
CNN – 593,000 viewers
MSNBC –998,000 viewers
CNBC – a scratch w/113,000 viewers
HLN - 405,000 viewers

25-54 Total Day
FNC –356,000 viewers
CNN –155,000 viewers
MSNBC –136,000 viewers
CNBC – a scratch w/45,000 viewers
HLN – 112,000 viewers

25-54 Prime Time
FNC – 620,000 viewers
CNN – 221,000 viewers
MSNBC –303,000 viewers
CNBC – a scratch w/51,000 viewers
HLN – 106,000 viewers

35-64 Total Day
FNC – 625,000 viewers
CNN – 211,000 viewers
MSNBC – 231,000 viewers
CNBC – 84,000 viewers
HLN – 137,000 viewers

35-64 Prime Time
FNC –1,210,000 viewers
CNN – 273,000 viewers
MSNBC –525,000 viewers
CNBC – 67,000 viewers
HLN –191,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 970,000 viewers (345,000) (478,000)
American Morning- 301,000 viewers (108,000) (157,000)
Morning Joe- 336,000 viewers (105,000) (181,000)
Squawk Box- 140,000 viewers (52,000) (103,000)
Morning Express w/ Meade- 266,000 viewers (153,000) (163,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,591,000 viewers (601,000) (1,224,000)
Situation Room—822,000 viewers (273,000) (343,000)
Hardball w/ C. Matthews – 526,000 viewers (135,000) (220,000)
MSNBC Special Coverage– 526,000 viewers (206,000) (262,000)
Fast Money– 212,000 viewers (a scratch w/39,000) (57,000)
Showbiz Tonight — 203,000 viewers (57,000) (71,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,076,000 viewers (409,000) (844,000)
Situation Room—509,000 viewers (182,000) (251,000)
Ed Show —724,000 viewers (212,000) (370,000)
CNBC Special Report —150,000 viewers (a scratch w/45,000) (74,000)
Prime News – 220,000 viewers (95,000) (107,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,691,000 viewers (435,000) (812,000)
John King USA – 488,000 viewers (143,000) (226,000)
Hardball w/ C. Matthews – 699,000 viewers (254,000) (396,000)
Kudlow Report–a scratch w/108,000 viewers (a scratch w/32,000) (a scratch w/52,000)
Issues - 364,000 viewers (97,000) (180,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,335,000 viewers (806,000) (1,679,000)
Rick’s List –534,000 viewers (199,000) (247,000)
Countdown w/ K. Olbermann – 1,137,000 viewers (336,000) (624,000)
Welcome to Macintosh–a scratch w/80,000 viewers (a scratch w/21,000) (a scratch w/38,000)
Nancy Grace – 502,000 viewers (104,000) (240,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,418,000 viewers (640,000) (1,159,000)
Larry King Live —571,000 viewers (224,000) (285,000)
Rachel Maddow Show —1,176,000 viewers (342,000) (595,000)
BP: In Deep Water (CNBC) – a scratch w/52,000 viewers (a scratch w/39,000) (a scratch w/35,000)
Welcome Macintosh (CNBC) – a scratch w/75,000 viewers (a scratch w/30,000) (a scratch w/41,000)
Joy Behar – 341,000 viewers (84,000) (152,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,645,000 viewers (410,000) (783,000)
Anderson Cooper 360 — 675,000 viewers (240,000) (288,000)
Countdown w/ K. Olbermann – 680,000 viewers (232,000) (355,000)
Illegal Gambling – 194,000 viewers (97,000) (124,000)
Nancy Grace –391,000 viewers (136,000) (188,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,459,000 viewers (548,000) (807,000)
Anderson Cooper 360 – 406,000 viewers (187,000) (232,000)
Rachel Maddow Show —593,000 viewers (167,000) (278,000)
Mad Money - a scratch w/122,000 viewers (a scratch w/33,000) (a scratch w/33,000)
Showbiz Tonight-- 313,000 viewers (141,000) (177,000)
-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

(17) Comments - Add Yours!

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  1. Anonymous

    Wow, high ratings for everyone yesterday. Looks like the Discovery gunman helped CNN during the day.

  2. Rudy S

    NBC trying to get higher ratings for its cable news, week day, evening,
    comedy shows, is adding the new Flat face, Sir Laurence of Arabia show.
    to its fall line-up. Larry will follow. Mr. Ed, The talking horse.
    The spitter, Christy baby, Matthews that gets tingles up his legs.
    Multi talented, the ever popular thousand dollar suit, Herr Olbermann.
    The gorgeous, ever glamorous, giggly Rachel Maddow.
    Lon’s, show should add more Democratic, Ultra Liberal, Progressive, fun, jokes and laughs to the evenings.

  3. Anonymous

    Hmm.. Greta keeps falling.

  4. 8pm 9/1 O’Reilly Factor 3,335,000 viewers vs. Countdown w/ Olbermann 1,137,000. That is a complete annihilation. Can Olbermann even be considered in competition with O’Reilly with numbers that bad? Olbermann has such a big ego and is so arrogant. Can you imagine what his ego would be like if he actually had ratings?

  5. Nancy

    Rudy, Having difficulty forming sentences without crass remarks about the people at MSNBC: Flat face, talking horse, spitter, giggly. Can’t you do better than this? I mean, really.

  6. Olbermann’s 10pm time slot is moving to 11 pm this fall…..He”ll be up against O’Reilly in BOTH slots….Does Keith really think his ratings will improve???

  7. jpthetvguy

    Disasters of all types usually help CNN, the Catasrophe News Network. Or is it the Cataclysmic News Network? Either way, CNN must be praying for bad things to happen since it’s the only thing that seems to boost their ratings.

  8. JusThaFacs

    In Keith’s little world I’m sure this loudmouth, cowardly little man thinks he’ll get two time periods worth of ratings/viewers while Bill will only get one (the rerun numbers). Keith Oversizebutt is too afraid to have even one guest with an opposing viewpoint.. I don’t know who is running the ship over at little MSNBC but, with their lineup of goofy talking heads they will never come close to FOX. And without FOX, the dummies on MSNBC would be totally lost.

    I don’t know which MSNBC clown is the goofiest. One can make an excellent case for Chris ‘Thrill Up His Leg’ Matthews, Ed ‘Big Mouth Fatso’ Schultz, Keith ‘Coward’ Olberman, or Rachael “I swear that is a man inside that body” Maddow. And now they are about to put the angry one on after Rachael. WOW. MSNBC acts like they want to go off the air for good.

  9. Anonymous

    Yeah, MSNBC’s strategy is failing SO badly that they’re adding another hour of original programming instead of just airing repeats. Just two years after expanding another hour. Face it – NBC already has the studios and news infrastructure, so all they’re paying for is the talent. They’re making lots of money here.

  10. JusThaFacs

    LOL Doug_B, LOLOL…

    Thanks bud, I needed a good laugh.

  11. Rod

    MSNBC is moving Olbermann to 10:00pm ! COMCAST will be moving Olbermann out the door.

    Maddow is moving to Hollywood to star in new movie “BROKE BUSH MOUNTAIN ”

    Matthews is a bowel movment !

  12. Joe

    That’s pretty good for Bill 3.3 and Glenn 2.5; so the lefties are having their own rally; well monkey see monkey do. I all ready hear the crickets chirping. They’ve gone insane with desperation. What where the ratings for Glenn’s Restoring Honer on C-Span?

  13. Rablor2

    olberman & maddow are LOSERS!! ALL THEY TALK ABOUT IS FOX, WHICH IS KILLING THEM!!!

  14. Wplummer1

    Rablor2, if they don’t talk about fox, what rating would they have at all. Ed is also joining that badwagon. Roger and Fox are going to blow all of them out of the water over the next few weeks.

    By the way, has anyone heard anything more about the former white house car czar who wrote a tell all book at Obama? Fox Megan Kelly briefly talked about it but no one else has. I guess it will be up to Rush and Sean this week.

  15. Wplummer1

    Rablor2, if they don’t talk about fox, what rating would they have at all. Ed is also joining that badwagon. Roger and Fox are going to blow all of them out of the water over the next few weeks.

    By the way, has anyone heard anything more about the former white house car czar who wrote a tell all book at Obama? Fox Megan Kelly briefly talked about it but no one else has. I guess it will be up to Rush and Sean this week.

  16. Calbr39

    Mostly white racist

  17. Calbr39

    Mostly white racist

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