via press release:
PROJECT RUNWAY SURPASSES 4 MILLION VIEWERS
On the heels of having what fans, bloggers and writers called its best episode ever on August 26th, Lifetime’s Project Runway broke records last night by surpassing four million Total Viewers (4,002,000) and two million Adults 25-54 viewers (2,160,000) – up double digits vs. the Season 8 to date average -- making it the series’ most watched episode in the demos since its Season 6 finale on November 19, 2009. In its new, 90-minute format, half-hour impressions among Adults 25-54 grew throughout the entire episode last night, up from the first 30 minutes to the final half-hour (2,094,000 to 2,122,000 to 2,265,000), according to Nielsen Research. Additionally, Project Runway averaged 1,764,000 Women 18-49 viewers and 1,686,000 Women 25-54 viewers – both also series highs since the Season 6 finale and up double digits compared to STD. Project Runway generated a 3.1 Household rating yesterday. Season 8 of Project Runway is this year’s number one competitive un-scripted program on ad-supported cable among Women 18-49, Women 25-54, Women 18+ and Women 18-34.
Hosted by supermodel and fashion maven Heidi Klum, Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, Jane Cha and Desiree Gruber of Full Picture, and JoAnn Alfano and David Hillman of Lifetime. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.