CBS'was the top show for adults 18-49 on Thursday night with a 2.3 adults 18-49 . Fairly impressive, considering it was pre-empted in at least 20% of the US TV households by pre-season NFL games.
ABC's hit what I think is a series low 1.1 adults 18-49 rating, while Primetime had just a 0.9 adults 18-49 rating.
Note that the coverage % shows in what portion of the US TV households the show was available last night. For example,was pre-empted in 6% of the US TV HHs. was certainly pre-empted in a portion of the US as well (more than 20%), but that coverage % was not available.
The numbers below are all final ratings, not the typical fast affiliate overnight ratings we usually post in the mornings. We don't have all the show's numbers, but this is what we have.
- 4.682 million viewers
- 3.0/5 HH
- 1.1/3 A18-49 (92% coverage ABC normally 98%)
Primetime (92% coverage)
- 3.558 million viewers
- 2.4/4 HH
- 0.9/3 A18-49
- 6.541 million viewers
- 4.0/7 HH
- 2.3/7 A18-49
NBC shows were all repeats:
8:30-9 p.m. “ ” 0.8/3 A18-49 2.1 million viewers
9-9:31 p.m. “The ” 1.0/3 A18-49 and 2.5 million viewers
9:31-10 p.m “ ” 1.0/3 A18-49 and 2.1 million viewers
10 p.m. ET “Law & Order: ” 1.2/3 A18-49, 3.7 million viewers
via NBC press note:
In Late-Night Metered Markets:
- "Thewith Jay Leno" (2.9/7 in metered-market households) out-delivered CBS's " with David Letterman" (2.5/6) and ABC's combination of " (3.1/7) and "Jimmy Kimmel Live" (1.3/4 with an encore) in Nielsen's 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 1.0/4; " ," 0.8/3; " ," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Latewith Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late " (0.5/3).
- At 1:35 a.m.,with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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