| Scoreboard |  |
 |
 |
 |
|---|---|---|---|---|
| Adults 18-49 Rating/Share | 1.6/6 | 1.2/5 | 0.7/3 | 0.6/2 |
| Total Viewers (million) | 4.21 | 3.86 | 3.31 | 3.73 |
Due to the nature of live programming the ratings for ABC (LSU vs. North Carolina) are approximate and subject to significant revisions in the final numbers. See definitions at bottom of this post for more information on these Fast Affiliate Ratings.
ABC won the night with adults 18-49 and viewers with LSU vs. North Carolina college football action .
With some of North Carolina's stars watching the game from the stands, UNC's improbable comeback after being down 30-10 at the start of the fourth quarter fell just a bit short as LSU hung on to win 30-24.
Broadcast primetime ratings for Saturday, September 4, 2010:
| Time | Net | Show | 18-49 Rating/Sh | Viewers (Millions) |
| 8:00 | ABC | College Football: LSU vs. North Carolina | 1.2/8 | 3.52 |
| FOX | Cops (R) | 1.1/5 | 3.04 | |
| CBS | CSI (R) | 0.4/2 | 2.73 | |
| NBC | Law & Order: Criminal Intent (R) | 0.4/2 | 2.57 | |
| 8:30 | ABC | College Football: LSU vs. North Carolina | 1.6/6 | 4.30 |
| FOX | Cops (R) | 1.1/4 | 3.51 | |
| CBS | CSI (R) | 0.6/2 | 3.20 | |
| NBC | Law & Order: Criminal Intent (R) | 0.5/2 | 3.11 | |
| 9:00 | ABC | College Football: LSU vs. North Carolina | 1.8/7 | 4.89 |
| FOX | America's Most Wanted | 1.4/5 | 4.34 | |
| NBC | Law & Order: Criminal Intent (R) | 0.7/2 | 3.19 | |
| CBS | 48 Hours Mystery (R) | 0.6/2 | 3.32 | |
| 9:30 | ABC | College Football: LSU vs. North Carolina | 1.8/7 | 4.84 |
| FOX | America's Most Wanted | 1.3/5 | 4.56 | |
| NBC | Law & Order: Criminal Intent (R) | 0.7/3 | 3.41 | |
| CBS | 48 Hours Mystery (R) | 0.6/2 | 3.96 | |
| 10:00 | ABC | College Football: LSU vs. North Carolina | 1.5/5 | 3.90 |
| NBC | Law & Order: Criminal Intent (R) | 0.9/3 | 3.66 | |
| CBS | 48 Hours Mystery (R) | 0.8/3 | 4.37 | |
| 10:30 | ABC | College Football: LSU vs. North Carolina | 1.4/5 | 3.84 |
| NBC | Law & Order: Criminal Intent (R) | 1.0/3 | 3.93 | |
| CBS | 48 Hours Mystery (R) | 0.9/3 | 4.81 | |
-
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
Weak premiere for Saturday Night College Football. Was down 41% in both viewers and A18-49 rating from last season’s premiere (Alabama vs. Virginia Tech: 7.08M viewers / 2.7 A18-49 rating).
Numbers will increase somewhat when the finals are released, but if past performance is any indication, it won’t be by more than upper single digits to lower double digits (in percentage). For instance, last year’s game went from 6.60M viewers and a 2.4 A18-49 rating in the preliminary numbers to the above referenced numbers in the finals (7.08M viewers / 2.7 A18-49 rating).
Weak premiere for Saturday Night College Football. Was down 41% in both viewers and A18-49 rating from last season’s premiere (Alabama vs. Virginia Tech: 7.08M viewers / 2.7 A18-49 rating).
Numbers will increase somewhat when the finals are released, but if past performance is any indication, it won’t be by more than upper single digits to lower double digits (in percentage). For instance, last year’s game went from 6.60M viewers and a 2.4 A18-49 rating in the preliminary numbers to the above referenced numbers in the finals (7.08M viewers / 2.7 A18-49 rating).
Sport ratings all depend on the quality of the game and the game itself didn’t become interesting until after hours at 11pm when UNC started to make their comeback. Like the previous poster said expect it to go up in finals when the 11pm hour is included.
Sport ratings all depend on the quality of the game and the game itself didn’t become interesting until after hours at 11pm when UNC started to make their comeback. Like the previous poster said expect it to go up in finals when the 11pm hour is included.
It will be interesting to see what the numbers for the TCU Oregon St. game on ESPN look like that aired around the same time on ESPN. That was a much more competitive game that had more on the line. UNC LSU looked great on paper until those violations hit. Missing 13 starters would kill any team’s chances so I had no intention of watching.
Do ESPN/ABC Sports have an opportunity to flip games in situations like these since they’re the same entity or are they locked in contractually? Or is it more lucrative for them to post higher numbers on ESPN vs. ABC for carriage fee negotiation purposes? Granted I don’t think ESPN needs much help there.
It will be interesting to see what the numbers for the TCU Oregon St. game on ESPN look like that aired around the same time on ESPN. That was a much more competitive game that had more on the line. UNC LSU looked great on paper until those violations hit. Missing 13 starters would kill any team’s chances so I had no intention of watching.
Do ESPN/ABC Sports have an opportunity to flip games in situations like these since they’re the same entity or are they locked in contractually? Or is it more lucrative for them to post higher numbers on ESPN vs. ABC for carriage fee negotiation purposes? Granted I don’t think ESPN needs much help there.