All of the live streaming sites on the Internet have nothing on the sheriff of Mayberry.
Does That Really Mean Anything At All For Cable?
The chart on Silicon Alley Insider documents the growth of live streaming sites like USTREAM & Justin.TV That’s separate from video sites like YouTube and Hulu which dwarf live streaming. You Tube alone was 25x bigger than all live streaming sites combined in July.
The SAI piece says the growth of live streaming potentially spells bad news for cable.
The only message I get from that chart is that use of live streaming sites like USTREAM definitely grew a lot in the last year (more than 6x). Obviously people’s comfort level with internet streaming (live or otherwise) is good news for sites involved with Internet streaming. But it doesn’t really say anything about what it means for cable, potentially or otherwise.
10,000 Chad Ochocincos and Stephon Marburys are no match for Mayberry
All of the live streaming sites on the Internet (again, just the live streaming sites and does not include YouTube, Hulu, etc) had a little over 1.4 billion minutes of engagement in July according to Comscore.
But Ten thousand Chad Ochocincos and Stephon Marburys are no match for Mayberry.
I took the four weeks of The Andy Griffith Show reruns that aired from June 28-July 25th on TV Land and that alone counted for 3.6 billion minutes of engagement across 189 separate telecasts.
Reruns of a 50 year old show that we rarely talk about because they are relatively speaking so little watched that nobody cares completely trounced all live streaming sites combined.
Andy Griffith Reruns on TV Land = Not That Much Smaller Than All of Hulu
Sure, it’s folly to compare live streaming sites to cable TV, but I didn’t start it! But here’s perhaps the more relevant comparison: Hulu had nearly 4.5 billion minutes of engagement in July according to comScore.
So 4.5 billion minutes for all of Hulu in 31 days vs. the 3.6 billion minutes for just The Andy Griffith Show for the 28 days from June 28-July 25 (and these numbers only include same day DVR viewing rather than a week’s worth, though I wouldn’t expect the difference to change the numbers very much).
If I push Andy Griffith to 31 days for a more apples-to-apples comparison, it works out to be that just the Andy Griffith Reruns on TV Land amount to nearly 90% of all the viewing on Hulu.
Hulu’s 4.5 billion minutes is almost a rounding error against the over 1 trillion minutes of viewing on basic cable for July — and that’s not even counting viewing on any of the broadcast networks, local independents, premium channels like HBO, Showtime and Starz, any on demand viewing or any DVR viewing beyond the same day of telecast.