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Cable News Ratings for Friday, September 3, 2010

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September 7th, 2010

Live + Same Day Cable News Daily Ratings for September 3, 2010
P2+ Total Day
FNC – 1,107,000 viewers
CNN – 379,000 viewers
MSNBC – 384,000 viewers
CNBC – 181,000 viewers
HLN - 242,000 viewers

P2+ Prime Time
FNC – 1,714,000 viewers
CNN – 527,000 viewers
MSNBC –582,000 viewers
CNBC – 130,000 viewers
HLN - 405,000 viewers

25-54 Total Day
FNC –291,000 viewers
CNN –125,000 viewers
MSNBC –124,000 viewers
CNBC – 53,000 viewers
HLN – 103,000 viewers

25-54 Prime Time
FNC – 355,000 viewers
CNN – 149,000 viewers
MSNBC –178,000 viewers
CNBC – 63,000 viewers
HLN – 119,000 viewers

35-64 Total Day
FNC – 500,000 viewers
CNN – 192,000 viewers
MSNBC – 179,,000 viewers
CNBC – 91,000 viewers
HLN – 128,000 viewers

35-64 Prime Time
FNC –716,000 viewers
CNN – 244,000 viewers
MSNBC –281,000 viewers
CNBC – 79,000 viewers
HLN –189,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,054,000 viewers (369,000) (570,000)
American Morning- 278,000 viewers (119,000) (184,000)
Morning Joe- 348,000 viewers (84,000) (164,000)
Squawk Box- 146,000 viewers (63,000) (103,000)
Morning Express w/ Meade- 285,000 viewers (158,000) (192,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,914,000 viewers (454,000) (849,000)
Situation Room—626,000 viewers (173,000) (249,000)
Hardball w/ C. Matthews – 504,000 viewers (172,000) (234,000)
Fast Money– **5:00-5:30pm**204,000 viewers (a scratch w/34,000) (85,000)
Options Action — **5:30-6:00pm**a scratch with121,000 viewers (a scratch with 22,000) (61,000)
Showbiz Tonight — 140,000 viewers (61,000) (82,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,855,000 viewers (368,000) (683,000)
Situation Room—482,000 viewers (149,000) (192,000)
Ed Show —631,000 viewers (195,000) (348,000)
Mad Money —a scratch w.79,000 viewers (a scratch w/22,000) (34,000)
Prime News – 240,000 viewers (75,000) (147,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,364,000 viewers (312,000) (618,000)
John King USA – 411,000 viewers (125,000) (212,000)
Hardball w/ C. Matthews – 586,000 viewers (155,000) (294,000)
Kudlow Report–a scratch w/74,000 viewers (a scratch w/18,000) (a scratch w/31,000)
Issues - 338,000 viewers (108,000) (206,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,069,000 viewers (439,000) (890,000)
Rick’s List –424,000 viewers (131,000) (186,000)
Countdown w/ K. Olbermann – 906,000 viewers (210,000) (424,000)
Big Brothers, Big Business- a scratch w/114,000 viewers (60,000) (63,000)
Nancy Grace – 639,000 viewers (171,000) (283,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,744,000 viewers (351,000) (708,000)
Larry King Live —530,000 viewers (131,000) (242,000)
MSNBC Investigates —368,000 viewers (132,000) (213,000)
Big Brother, Big Business – a scratch with 78,000 viewers (a scratch w/ 36,000) (a scratch w/ 46,000)
Joy Behar – 315,000 viewers (90,000) (150,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,320,000 viewers (275,000) (549,000)
Anderson Cooper 360 — 627,000 viewers (184,000) (304,000)
MSNBC Investigates – 473,000 viewers (192,000) (207,000)
Madoff Behind Bars – 198,000 viewers (93,000) (129,000)
Nancy Grace –297,000 viewers (106,000) (147,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,022,000 viewers (263,000) (445,000)
Anderson Cooper 360 – 374,000 viewers (128,000) (190,000)
MSNBC Investigates —487,000 viewers (272,000) (238,000)
Mad Money - a scratch w/92,000 viewers (a scratch w/48,000) (61,000)
Showbiz Tonight—213,000 viewers (82,000) (98,000)
-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

(45) Comments - Add Yours!

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  1. Joy Beyhar, don’t let door kick you in the ass on the way out.

  2. No matter which side your on, we all have to agree that we feel like Howard Beale. Almost erie of what’s going on today. Where mad as hell, and where not going to take it anymore.http://www.americanrhetoric.com/MovieSpeeches/moviespeechnetwork2.html

  3. Annepogozelski

    And the more we watch cable news, the madder we get!

  4. For all the idiots on MSNBC and loons that watch them that want Guantanamo to close, another former prisoner was captured fighting with the terrorists. I think the ACLU should walk among the prisoneers and tell them what their religion is. I am sure they are good people and would love to mingle with the ACLU traitors.

  5. For all the idiots on MSNBC and loons that watch them that want Guantanamo to close, another former prisoner was captured fighting with the terrorists. I think the ACLU should walk among the prisoneers and tell them what their religion is. I am sure they are good people and would love to mingle with the ACLU traitors.

  6. For all the idiots on MSNBC and loons that watch them that want Guantanamo to close, another former prisoner was captured fighting with the terrorists. I think the ACLU should walk among the prisoneers and tell them what their religion is. I am sure they are good people and would love to mingle with the ACLU traitors.

  7. Rod

    The ratings for MSNBC continue in the dumper !

    Speaking of ” dumper ” COMCAST will be dumping that defecatorial line up of Shultz, Olbermann and Matthews !

    Oh, I almost forgot…There’s going to be another dumping of Democrats this November !

  8. Rod

    The ratings for MSNBC continue in the dumper !

    Speaking of ” dumper ” COMCAST will be dumping that defecatorial line up of Shultz, Olbermann and Matthews !

    Oh, I almost forgot…There’s going to be another dumping of Democrats this November !

  9. Smoke Stack

    Fox News’ major demographic is old white people.. younger people watch MSNBC from sources other than cable and therefor their numbers aren’t reflected in these numbers which is good news for Fox as far as the advertising rates that they charge go, but as more of the geriatric crowd of fox sheep starts to decline.. so will their numbers.

    How many times does fox news have to exaggerate, outright lie, photo-shop pictures, and selectively edit video clips to suit their agenda before people realize they Fox isn’t a legitimate news organization but a mouthpiece of the GOP.

  10. Aymond

    Substitute MSNBC for Fox and you will have it right. You must be one of the paid democratic party bloggers.

  11. Aymond

    Substitute MSNBC for Fox and you will have it right. You must be one of the paid democratic party bloggers.

  12. Unicon

    Totally agree….. but I think most of ‘em are volunteers working out of their Mom’s basement until something better comes along.

  13. Mckenna7

    Bill O twice as many in the younger demo than doberman, twice as many as doberman in the older category, nuff said.

  14. Mckenna7

    Bill O twice as many in the younger demo than doberman, twice as many as doberman in the older category, nuff said.

  15. Mckenna7

    I once seen Bette Midlers ass and it reminded me of Joy behar.

  16. Mckenna7

    I once seen Bette Midlers ass and it reminded me of Joy behar.

  17. Brian199118

    Bless you. Although, Fox is starting to get a younger demographic, sadly.

  18. Smart, young people watch Fox and Fox Business. We watch MSNBC for a good laugh.

  19. slide

    If Keith Olbermann and Rachel Maddow have a baby, it will look like Ed Schultz !

  20. Steve In Mt. Washington KY

    Eh..the weed you been smoking smoke may just be a wee bit to strong, try coffee instead, it’s the choice drink of us Fox news (NUMBER ONE) by the way

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