Tonight the CW premieres Hellcats (9pm) and America’s Next Top Model (8pm) the first two shows of their 2010-11 broadcast primetime lineup (although 2 weeks before the official start of the “season”).
How will they do in the ratings?
On September 9, 2009, the CW went with a 2 hour season premiere of America’s Next Top Model which scored a 2 hour 1.5 rating for adults 18-49, a 1.7 rating for adults 18-34 and a 2.7 rating for the CW target women 18-34 demo. ANTM’s ratings for the 8pm hour were about a tenth of a point less across the board.
But that was a night that also featured a Presidential address from 8-9pm on ABC, NBC and CBS, while Fox went with the Fall premieres of So You Think You Can Dance at 8pm, and Glee at 9pm.
With no other broadcast premieres tonight (although there are new episodes of Big Brother, Minute To Win It and MasterChef), and no Presidential address, how do you think Hellcats and America’s Next Top Model will do?
I’d expect ANTM to slip a tenth or two vs. last Fall, just with general veteran show audience erosion. I’ll expect a 1.3 for A18-49 and 1.5 for A18-34 for Hellcats.