Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV + DVR #s for ‘The Closer, Rizzoli & Isles‘

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via ratings notes from Turner:

TNT
Last week, TNT was once again home to ad-supported cable’s top two series, with the summer hits The Closer and Rizzoli & Isles.  The Closer is on track to have its best season ever, while Rizzoli & Isles continues to rank as the top new series of the year.

The Closer scored more than 7.6 million viewers and a season high of 5.8 million households.  The Closer — which is led by Emmy® winning actress Kyra Sedgwick’s — was ad-supported cable’s #1 program for the week.  Rizzoli & Isles, which chalked up an outstanding 6.4 million viewers, came in second to The Closer for the week among households, with 4.9 million.

Both The Closer and Rizzoli & Isles continued to build on their enormous success through time-shifted viewing.  New data for Aug. 16 reveals that The Closer grew its overall audience from 6.8 million viewers in Live + Same Day to more than 8.2 million viewers in Live + 7, while delivery of adults 18-49 grew from 1.6 million to 2.1 million and delivery of adults 25-54 grew from 2.2 million to more than 2.9 million.  The Aug. 16 episode of Rizzoli & Isles grew its audience from 6.5 million viewers in Live + Same Day to 8.4 million viewers in Live + 7, while that episode’s delivery of adults 18-49 grew from 1.7 million to 2.4 million and adults 25-54 from 2.3 million to 3.2 million.

Through Aug. 16, The Closer’s sixth season is on pace to rank as the series’ best ever, with 8.4 million viewers in Live + 7 delivery.  The series is also averaging 2.3 million adults 18-49 and more than 3 million adults 25-54.  Building on that success, Rizzoli & Isles is scoring blockbuster numbers in its first season, with 8.7 million viewers, 2.5 million adults 18-49 and 3.3 million adults 25-54.

TNT’s hit series Leverage wrapped up its summer season Sunday with more than 3.7 million viewers in Live + Same Day delivery, up a strong 11% when compared to the series’ 2009 summer finale.  The episode also scored extremely well among key adult demos, with 601,000 adults 18-34; 1.3 million adults 18-49; and 1.5 million adults 25-54.

Leverage commands a strong, loyal following, as demonstrated by its outstanding performance in time-shifted viewing.  The show’s Live + 7 deliveries (through Aug. 22) show its total audience growing by 62% over Live viewing (34% over Live + Same Day); adults 18-34 by 111% over Live (47% over Live +SD); adults 18-49 by 87% over Live (46% over Live + SD); and adults 25-54 by 80% over Live (43% over Live + SD).

For its summer season overall, Leverage is averaging 4.5 million viewers in Live + 7 delivery (through Aug. 22).  When compared to last summer, the series is up a solid 5% among adults 18-49 in Live + 7, with much of that growth coming from adults 18-34 (+15%).  Meanwhile, Leverage’s overall audience and delivery of adults 25-54 remain on par with last summer.

Cartoon Network
Cartoon Network began September ’10 by scoring double-digit ratings and delivery gains among kids 2-11 in both Prime Time and Total Day.  Compared to the same time period last year, prime time delivery among kids 2-11 (795,000) increased by 13% and ratings (1.9) by 12%.  In total day, weekly average kids 2-11 delivery (584,000) increased by 19% and ratings (1.4) by 17%.  Total day delivery among kids 6-11 (358,000) also grew by 4% vs. the 2009 time period.

The network’s Monday night animated comedies (7-10 p.m.) continue to rank #1 on all television among boys 2-11, 6-11 and 9-14 demos, with triple and double-digit gains across the board vs. 2009.  Boys 2-11 delivery (815,000) grew by 110%, boys 6-11 delivery (568,000) grew by 89% and boys 9-14 delivery (346,000) grew by26%. Similarly, kids 2-11 average delivery (1,141,000) grew by 107% and ratings (2.7) by 108%, kids 6-11 delivery (766,000) grew by 88% and ratings (3.1) by 82%, and kids 9-14 delivery (477,000) and ratings (2.0) both grew by 33%.

ADVENTURE TIME (8 and 8:30 p.m.) enjoyed a back-to-back play on Monday night, scoring double and triple-digit gains across all kids, boys and girls demos.  Of the two telecasts, the 8:30 p.m. airing fared best compared to the same time period last year: kids 2-11 delivery (1,298,000) improved by 132%, kids 6-11 delivery (928,000) improved by 121%, kids 9-14 delivery (636,000) improved by 47%, boys 2-11 delivery (977,000) improved by 114%, boys 6-11 delivery (729,000) improved by 105% and boys 9-14 delivery (479,000) improved by 27%.

A new episode of TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) once again charted impressive double-digit gains among kids and boys demos: kids 6-11 delivery (683,000) expanded by 58% and ratings (2.8) by 56%; kids 2-11 delivery (916,000) expanded by 54% and ratings (2.2) by 57%; kids 9-14 delivery (538,000) expanded by 40% and ratings (2.2) by 38%; boys 6-11 delivery (482,000) expanded by 43% and ratings (3.8) by 41%; boys 2-11 delivery (657,000) expanded by 40% and ratings (3.1) by 41%; and boys 9-14 delivery (390,000) expanded by 40% and ratings (3.1) by 41%.

SCOOBY-DOO! MYSTERY, INC. (Monday, 7 p.m.) began the night by posting 86% delivery gains among kids 2-11 (1,003,000), 55% gains among kids 6-11 (611,000),52% gains among boys 2-11 (619,000), and 40% gains among boys 6-11 (396,000).

Growing significantly week by week, the Tuesday night presentation of Cartoon Network’s live-action mystery series UNNATURAL HISTORY (8 p.m.) posted solid double-digit delivery and ratings increases among kids and boys compared to its previous week’s performance.  Kids 6-11 delivery (563,000) and ratings (2.3) both improved by 15%; kids 2-11 delivery (781,000) improved by 16% and ratings (1.9) by 19%; and kids 9-14 delivery (454,000) improved by 31% and ratings (1.9) by 36%. Charting even larger gains, boys 6-11 delivery (418,000) improved by 34%, boys 2-11 delivery (578,000) by 43%, and boys 9-14 delivery (322,000) improved by 33%.

On Friday night, BEN 10: ULTIMATE ALIEN (8 p.m.) drew remarkable double-digit gains among key kids demos compared to the same time period in 2009: kids 6-11 delivery (387,000) and ratings (1.6) both grew by 33%; kids 2-11 delivery (654,000) grew by 58% and ratings (1.6) by 60%; and kids 9-14 delivery (292,000) grew by40% and ratings (1.2) by 33%.

And a new episode of GENERATOR REX (Friday, 8:30 p.m.) posted solid increases among kids, boys and girls demos compared to the 2009 time period.  Kids 6-11 delivery (407,000) improved by 35%, kids 2-11 delivery (691,000) improved by 72%, boys 6-11 delivery (341,000) improved by 31%, and boys 2-11 delivery (510,000) improved by 64%.

Adult Swim
Adult Swim once again maintained its position as the #1 basic cable network for total day delivery of adults 18-34, adults 18-24 and men 18-24.

Adult Swim telecasts—including FAMILY GUY and ROBOT CHICKEN—accounted for 19 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

truTV
Hot on the heels of scoring its biggest summer ever, truTV continued its success by ranking among ad-supported cable’s Top 10 networks for the week in primetime delivery of its key demos: adults 18-34 (287,000); adults 18-49 (593,000); men 18-34 (160,000); and men 18-49 (333,000).

truTV displayed strong growth in key demos compared to the same week a year ago, with adults 18-34 up 14%, adults 18-49 up 18%, men 18-34 up 21% and men 18-49 up 22%.  truTV also garnered 13% growth among total viewers.

truTV’s newest hit series, Hardcore Pawn, proved its strength again, with its Monday, Aug. 30, 10 p.m. (ET/PT) episode ranking among cable’s Top 5 entertainment programs for its timeslot with total viewers (2.1 million); adults 18-49 (1.1 million); men 18-34 (324,000); and men 18-49 (645,000).

Several other truTV series ranked among cable’s Top 5 entertainment programs in their respective time periods, including Operation RepoThe Smoking Gun Presents: World’s Dumbest… and Top 20 Most Shocking.

TBS
TBS’s comedy lineup continued to dominate the sitcom arena, with The Office scoring four of ad-supported cable’s Top 5 sitcom telecasts for the week among adults 18-34.  Tyler Perry’s Meet the Browns took the top two sitcom spots for the week among adults 18-49 and combined with The Office to deliver four of the Top 5 sitcoms for the week in that demo.

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