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The Mouse Roars: Disney, ESPN Top USA In Week's Primetime Cable Ratings

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September 8th, 2010

Boosted by the premiere of Camp Rock 2: The Final Jam, Disney topped the primetime cable viewership for the week ending September 5, elbowing aside typical leader USA Network. And with a big NASCAR race plus the beginning of the college football season, ESPN moved ahead of USA for adults 18-49 in primetime.

We've entered the season where when football returns to ESPN, and they should be topping the adults 18-49 cable ratings going forward because of Monday Night and college football, perhaps challenged by TBS once the baseball playoffs get going.

Nobody's moving SpongeBob out of the way though, Nickelodeon remained at the top of the total day average viewership rankings.

Prime-time Average Viewers (Live+SD) Week of August 30 - September 5, 2010

Network (000s)
DSNY 3,134
USA 2,765
ESPN 2,356
TNT 2,243
FOXN 1,831
NAN 1,699
TBSC 1,496
TOON 1,462
HIST 1,377
A&E 1,363
MTV 1,362
HGTV 1,342
ESP2 1,246
TRU 1,201
FAM 1,198
LIFE 1,177
FX 1,143
TLC 1,106
FOOD 1,103
DISC 1,082
AMC 1,047
SYFY 962
BRAV 955
CMDY 951
NKJR 856

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN 1,091
USA 1,016
MTV 905
TBSC 857
TNT 754
DSNY 672
CMDY 640
A&E 630
HIST 623
FX 610
TRU 593
BRAV 592
TLC 574
NAN 571
LIFE 564
DISC 563
FAM 543
FOOD 524
HGTV 463
SPK 441
BET 434
SYFY 433
EN 388
ESP2 387
AMC 361

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 1,865
DSNY 1,731
NAN 1,676
TNT 1,266
USA 1,233
ESPN 1,178
ADSM 1,130
TOON 1,083
FOXN 1,063
TBSC 820
A&E 736
TRU 725
HIST 724
HGTV 711
DISC 654
MTV 639
FOOD 638
LIFE 624
FX 613
NKJR 568
FAM 562
CMDY 552
ESP2 551
SPK 544
AMC 541

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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