TV Ratings Tuesday: ‘America’s Got Talent,’ ‘Wipeout’ Both Up, As NBC Leads Night

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September 8th, 2010

Scoreboard NBC ABC Uni FOX CBS CW
Adults 18-49: Rating/Share 2.7/8 2.0/6 1.9/5 1.5/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 2.1/7 1.6/5 2.2/7 1.5/5 0.8/3 0.3/1
Total Viewers (million) 10.208 5.654 3.934 4.083 7.862 0.808

NBC's America's Got Talent rose 7% vs. last Tuesday's telecast to a 3.2 adults 18-49 rating, helping NBC top the night in the adults 18-49 demo.

NBC's Minute To Win It showed no upward momentum. It was even with last week's 1.7 adults 18-49 rating.

ABC's Wipeout bounced up 13% from last Tuesday's season low rating to a 2.7 adults 18-49 rating last night. NightlinePrime: Secrets Of Your Mind continued to find only a tiny audience, drawing just a 1.1 adults 18-49 rating.

Remember that last Tuesday had an 8-8:15pm Eastern Presidential Address that pushed back shows in the Eastern and Central time zones and generally depressed ratings.

Late night ratings are below the primetime table.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Wipeout 2.4 8 7.635
NBC Minute To Win It 1.5 5 5.505
CBS NCIS (repeat) 1.4 5 9.544
FOX Glee (repeat) 1.4 5 3.879
CW One Tree Hill (repeat) 0.3 1 0.980
8:30 ABC Wipeout 2.9 9 8.452
NBC Minute To Win It 2.0 6 6.723
FOX Glee (repeat) 1.6 5 4.178
CBS NCIS (repeat) 1.5 5 10.351
CW One Tree Hill (repeat) 0.3 1 0.793
9:00 NBC America's Got Talent 3.0 9 11.582
ABC Wipeout (repeat) 2.2 6 5.878
FOX Glee (repeat) 1.6 4 4.081
CBS NCIS: LA (repeat) 1.5 4 8.284
CW Life Unexpected (repeat) 0.3 1 0.709
9:30 NBC America's Got Talent 3.2 9 12.131
ABC Wipeout (repeat) 2.1 6 5.319
FOX Glee (repeat) 1.6 4 4.196
CBS NCIS: LA (repeat) 1.4 4 7.738
CW Life Unexpected (repeat) 0.3 1 0.748
10:00 NBC America's Got Talent 3.3 9 12.345
ABC NightlinePrime - Secrets Of Your Mind 1.2 3 3.423
CBS The Good Wife (repeat) 1.0 3 5.758
10:30 NBC America's Got Talent 3.4 10 12.964
ABC NightlinePrime - Secrets Of Your Mind 1.0 3 3.220
CBS The Good Wife (repeat) 0.9 3 5.495

via NBC press note:

In Late-Night Metered Markets:

  • "The Tonight Show with Jay Leno" (3.0.8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.5/6) and ABC's combination of "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.3/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) out-rated CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped the "Late Late Show" (0.4/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Note that the first (new) episode of Wipeout was scheduled to run 62 minutes, and the second episode 59 minutes, so that there is an additional likelihood that ABC's fast affiliate results for the night will be adjusted in the final ratings.


NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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