America's Team? Dallas Cowboys Top Nielsen's NFL Media Exposure Ratings

Categories: TV Sports Ratings & News

Written By

September 9th, 2010

According to The Nielsen Sports Media Exposure Index, which measures media exposure on TV and online, the Cowboys were still the most popular NFL team in America last season. Jerry Jones’s franchise earned the top indexed score of 100, far surpassing the runner-up Pittsburgh Steelers who finished with an index of 81.

more at nielsenwire

With the data we have it's impossible for us to do any kind of rigorous calculation of which NFL team gets the best TV ratings, but anecdotally, the "National TV Rank" numbers in the nielsenwire chart below jibe with our experience.

NIELSEN’S NFL MEDIA EXPOSURE RANKINGS
RANK TEAM LOCAL TV RANK NATIONAL TV RANK WEBSITE/UNIQUE AUDIENCE RANK ONLINE BUZZ VOLUME RANK OVERALL INDEX
1 Dallas Cowboys 8 1 1 2 100
2 Pittsburgh Steelers 2 2 2 8 81
3 New York Giants 30 4 6 1 70
4 (t) Chicago Bears 16 6 3 5 67
4 (t) Green Bay Packers 5 3 7 11 67
4 (t) Minnesota Vikings 4 5 9 12 67
7 Philadelphia Eagles 12 8 4 6 66
8 (t) Indianapolis Colts 6 7 8 14 62
8 (t) New Orleans Saints 1 13 13 10 62
10 New England Patriots 14 10 5 13 58
Source: The Nielsen Company

Note: Time period of data reflects the 2009-10 NFL regular season

 
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