America’s Team? Dallas Cowboys Top Nielsen’s NFL Media Exposure Ratings
According to The Nielsen Sports Media Exposure Index, which measures media exposure on TV and online, the Cowboys were still the most popular NFL team in America last season. Jerry Jones’s franchise earned the top indexed score of 100, far surpassing the runner-up Pittsburgh Steelers who finished with an index of 81.
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With the data we have it’s impossible for us to do any kind of rigorous calculation of which NFL team gets the best TV ratings, but anecdotally, the “National TV Rank” numbers in the nielsenwire chart below jibe with our experience.
|NIELSEN’S NFL MEDIA EXPOSURE RANKINGS|
|RANK||TEAM||LOCAL TV RANK||NATIONAL TV RANK||WEBSITE/UNIQUE AUDIENCE RANK||ONLINE BUZZ VOLUME RANK||OVERALL INDEX|
|3||New York Giants||30||4||6||1||70|
|4 (t)||Chicago Bears||16||6||3||5||67|
|4 (t)||Green Bay Packers||5||3||7||11||67|
|4 (t)||Minnesota Vikings||4||5||9||12||67|
|8 (t)||Indianapolis Colts||6||7||8||14||62|
|8 (t)||New Orleans Saints||1||13||13||10||62|
|10||New England Patriots||14||10||5||13||58|
|Source: The Nielsen Company
Note: Time period of data reflects the 2009-10 NFL regular season