Disney Channel’s ‘Camp Rock 2: The Final Jam’ Grooves on Multiple Platforms

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

“Camp Rock 2: The Final Jam” Grooves on Multiple Platforms

Sountrack Soars to No. 1 on iTunes Album Chart and Billboard’s Soundtrack Chart

Drives Disneychannel.com to Best Day in Over 6 Months

Disney Channel Premiere Weekend Reaches 21 Million Unique Viewers;

Friday Telecast Ranks as the Year’s No. 1 Cable/TV Movie in Viewers and Key Kids

“Camp Rock 2: The Final Jam” Opening Weekend (TV/Digital/Soundtrack)

  • Following its premiere on Disney Channel, the “Camp Rock 2: The Final Jamsoundtrack shot up to No. 1 on both the iTunes Album chart and on Billboard’s Soundtrack chart.

  • The No. 1 supersite on Disneychannel.com on Friday, “Camp Rock 2: The Final Jam” helped drive DisneyChannel.com to its best day in over 6 months in total unique visitors.
  • “Camp Rock 2: The Final Jam” reached 21 million unduplicated Total Viewers, including 9.9 million Kids 6-14 over its premiere weekend (9/3-9/6/10).

  • Its Disney Channel premiere on Friday ranked as the year’s No. 1 cable movie among Total Viewers (8.0 million), and the No. 1 TV movie among Kids 6-11 (3.1 million/12.7 rating) and Tweens 9-14 (3.2 million/13.0 rating).

o   TV’s No. 1 Labor Day weekend telecast ever among Kids 6-11 and Tweens 9-14.

o   Earned box office equivalent of $63 million.

o   TV’s No. 1 scripted Friday telecast in nearly 6 months in Total Viewers (3/12/10, “Numbers,” 8.4 million) and TV’s No. 1 Friday telecast since the debut of “Wizards of Waverly Place The Movie” among Tweens 9-14 (8/28/09).

o   The premiere and all encore airings of “Camp Rock 2: The Final Jam” ranked among Labor Day Weekend 2010’s Top 10 TV telecasts among Tweens 9-14, and the Top 11 among Kids 6-11. In fact, Disney Channel now owns TV’s Top 22 Labor Day weekend telecasts among Tweens 9-14 and 14 of the Top 15 among Kids 6-11.

Editors Note: The next telecast of “Camp Rock 2: The Final Jam” is Thursday, September 23 (8:00 p.m., ET/PT) on Disney Channel.

(Source: Nielsen Media Research (Final National Ratings, Live + Same Day, 9/3-9/6/10). Ratings based on national rating unless otherwise noted. Average movie ticket price in U.S. = $7.95 in 1Q10. Online: Adobe Omniture, 9/3/10 or as dated. Reach based on 6 minute qualifier.

blog comments powered by Disqus