Disney Channel’s ‘Camp Rock 2: The Final Jam’ Grooves on Multiple Platforms
via press release:
“Camp Rock 2: The Final Jam” Grooves on Multiple Platforms
Sountrack Soars to No. 1 on iTunes Album Chart and Billboard’s Soundtrack Chart
Drives Disneychannel.com to Best Day in Over 6 Months
Disney Channel Premiere Weekend Reaches 21 Million Unique Viewers;
Friday Telecast Ranks as the Year’s No. 1 Cable/TV Movie in Viewers and Key Kids
“Camp Rock 2: The Final Jam” Opening Weekend (TV/Digital/Soundtrack)
- Following its premiere on Disney Channel, the “Camp Rock 2: The Final Jam” soundtrack shot up to No. 1 on both the iTunes Album chart and on Billboard’s Soundtrack chart.
- The No. 1 supersite on Disneychannel.com on Friday, “Camp Rock 2: The Final Jam” helped drive DisneyChannel.com to its best day in over 6 months in total unique visitors.
- “Camp Rock 2: The Final Jam” reached 21 million unduplicated Total Viewers, including 9.9 million Kids 6-14 over its premiere weekend (9/3-9/6/10).
- Its Disney Channel premiere on Friday ranked as the year’s No. 1 cable movie among Total Viewers (8.0 million), and the No. 1 TV movie among Kids 6-11 (3.1 million/12.7 rating) and Tweens 9-14 (3.2 million/13.0 rating).
o TV’s No. 1 Labor Day weekend telecast ever among Kids 6-11 and Tweens 9-14.
o Earned box office equivalent of $63 million.
o TV’s No. 1 scripted Friday telecast in nearly 6 months in Total Viewers (3/12/10, “Numbers,” 8.4 million) and TV’s No. 1 Friday telecast since the debut of “Wizards of Waverly Place The Movie” among Tweens 9-14 (8/28/09).
o The premiere and all encore airings of “Camp Rock 2: The Final Jam” ranked among Labor Day Weekend 2010’s Top 10 TV telecasts among Tweens 9-14, and the Top 11 among Kids 6-11. In fact, Disney Channel now owns TV’s Top 22 Labor Day weekend telecasts among Tweens 9-14 and 14 of the Top 15 among Kids 6-11.
Editors Note: The next telecast of “Camp Rock 2: The Final Jam” is Thursday, September 23 (8:00 p.m., ET/PT) on Disney Channel.
(Source: Nielsen Media Research (Final National Ratings, Live + Same Day, 9/3-9/6/10). Ratings based on national rating unless otherwise noted. Average movie ticket price in U.S. = $7.95 in 1Q10. Online: Adobe Omniture, 9/3/10 or as dated. Reach based on 6 minute qualifier.