“Good Morning America” Only Morning Program to Increase in Total Viewers Year to Year

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

September 10th, 2010

via press release:


“GMA” Only Morning Program to Increase in Total Viewers Year to Year

“GMA” Cuts Total Viewing Gap with NBC Year to Year

“GMA” Increases Both Demo and Total Viewing Advantages Over CBS

Week to Week and Year to Year

For the week of August 30th, ABC’s “Good Morning America” averaged 4.080 million Total Viewers and a 1.3/10 among Adults 25-54. This is the show’s best demo delivery since July and highest Total Viewer number since June.

“GMA” was the only morning program to increase among Total Viewers (+4%) versus the same week last year. NBC’s “Today” and CBS’ “Early Show” both declined.

“GMA” narrowed the total viewing gap with “Today” year to year by -15%.

Additionally, ABC’s demo (630,000) and total viewing (1,720,000) leads over CBS’ “Early Show” were larger both week to week (demo: +3%, Total Viewer: +12%) and year to year (demo: +11%, Total Viewer: +31%). This marks “GMA’s” largest weekly total viewing lead over “Early Show” since July.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

Please note: Robin Roberts was off Friday, 9/3/10.

MORNING NEWS (Week of August 30, 2010)

Total Viewers Adults 25-54 Households

ABC              4,080,000     1.3/10; 1,580,000     3.1/12

NBC              5,120,000     1.8/14; 2,280,000     3.9/15

CBS              2,360,000       .8/6;  950,000       1.8/7

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 8/30/10, 8/23/10, & 8/31/09

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