Vikings/Saints Scores Best Regular Season Primetime Overnight Ratings in 13 Years; Best "NFL Kickoff" Ever

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September 10th, 2010

via press release:

NBC SPORTS SCORES BEST NFL PRIMETIME REGULAR SEASON OVERNIGHT IN 13 YEARS; BEST OVERNIGHT FOR ANY NFL KICKOFF EVER & BEST NBC REGULAR SEASON PRIMETIME GAME EVER
17.7 Best Overnight for Any NFL Regular Season Primetime Game Since 1997

NBC Dominates Competition in Primetime Beating Second Place CBS by 253%

NEW YORK – Sept. 10, 2010 – Last night’s Vikings-Saints game on NBC Sports was the highest-rated NFL regular season primetime game in 13 years, the highest-rated NBC regular season primetime game ever, and the highest-rated NFL Kickoff ever, according to overnight ratings data released today by The Nielsen Company.

The game, a rematch of last year’s NFC Championship Game won by the Saints 14-9, scored a 17.7 overnight rating/28 share (8:45-11:30 p.m. ET), the highest regular season primetime NFL rating on any network since Dec. 15, 1997 (Broncos-49ers, 19.3/30) and the best ever for an NBC regular season primetime game.

The overnight rating for last night’s game far surpasses the previous best NFL Opening Kickoff game by more than three ratings points and 22 percent  (Jets-Redskins, 14.5/23 on ABC in 2003) and nearly four full ratings points and 28 percent higher than last year’s NFL Kickoff which drew a 13.8/23 for the Titans-Steelers OT game.

  • DOMINATED PRIMETIME: NBC dominated primetime (8-11 p.m.) with a 15.9/26 average in the metered markets, establishing a 253 percent margin of victory over CBS's second-place 4.5/7 and beating the combined delivery of CBS, ABC (3.3/5), CW (2.6/4) and Fox (2.4/4).
  • The rating peaked at an 18.8/29 from 9:30-10:00 p.m. ET.

NFL KICKOFF – THURSDAY NIGHT SEASON OPENERS OVERNIGHT RATINGS:

2010: NBC 17.7/28 (New Orleans 14 – Minnesota 9)

2003: ABC 14.5/23 (Washington 16 – NY Jets 13)

2009: NBC 13.8/23 (Pittsburgh 13 – Tennessee 10)

2006: NBC 13.5/22 (Pittsburgh 28 - Miami 17)

2005: ABC 13.1/22 (New England 30 – Oakland 20)

2007: NBC 13.0/21 (Indianapolis 41 – New Orleans 10)

2004: ABC 12.6/20 (New England 27 – Indianapolis 24)

*2008: NBC 10.1/17 (NY Giants 16 – Washington 7)

**2002: ESPN 7.6/13 (Houston 19 – Dallas 10)

*Early start due to the Republican National Convention

**U.S. HH Rating: overnight rating not available

TOP 10 METERED MARKETS FOR LAST NIGHT’S GAME

1. New Orleans, 60.0/78

2. Minneapolis, 43.8/64

3. Milwaukee, 33.3/52

4. Las Vegas, 23.5/36

5. Nashville, 23.3/33

6. Norfolk, 22.7/34

7. Washington, D.C., 22.6/36

8. Indianapolis, 22.5/35

9. Baltimore, 22.1/34

10. Charlotte, 22.0/36

For more information contact:
Adam Freifeld
t:212-664-6772
e:adam.freifeld@nbcuni.com
About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

 
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