TV Ratings: ‘Stand Up To Cancer’ Draws 10.6 Million on Broadcast; Rerun of CW’s ‘Hellcats’ Wins 8pm With 18-49

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September 11th, 2010

Rating/Share: Adults 18-49 1.0/4 0.9/3 0.8/3 0.8/3 0.4/1
Total Viewers (million) 4.28 3.90 4.46 2.51 1.30

The four major networks all ran the Stand Up To Cancer 2010 telethon.  It averaged 10.58 viewers and a 2.3 adults 18-49 rating across ABC, CBS, FOX and NBC.    ABC had the most viewers for the fundraiser with 3.19 million and NBC led with adults 18-49 with a 0.7 rating.    I haven't seen any of the cable numbers or a consolidated total.  If/when we do, we'll post it.

The CW didn't air the telethon, and aired a rebroadcast of Hellcats at 8pm which won the hour with adults 18-49.

At 9pm it was back to normal and Dateline won the hour with a 1.1 18-49 rating and 4.77 million viewers.  A repeat of CW's Nikita premiere tied a  repeat of ABC's Primetime What Would You Do? with adults 18-49.

At 10pm Dateline & a 20/20 Barbara Walter's special tied with adults 18-49, and CBS's Flashpoint had the most viewers.

Fox didn't get much tune-in for the Stand Up to Cancer fundraiser (1.41 million) and got even less for a repeat of The Good Guys and finished last for the night.

Update:  the CW's viewer numbers represent its best night since last February 5, however, there were local preemptions in two out of the three biggest markets (Mets/Phillies aired on WPIX and Cubs/Brewers on WGN).  The numbers for any baseball viewing are included in the numbers below for Hellcats and Nikita, so the results will likely be adjusted down noticeably in the final numbers.

Broadcast primetime ratings for Friday, September 10, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CW Hellcats (R) 0.9/3 2.42
NBC Stand Up to Cancer 0.7/3 3.08
ABC Stand Up to Cancer 0.6/2 3.19
CBS Stand Up to Cancer 0.5/2 2.90
FOX Stand Up to Cancer 0.5/2 1.41
9:00 NBC Dateline 1.1/4 4.77
ABC Primetime: What Would You Do? (R) 0.8/3 3.24
CW Nikita (R) 0.8/3 2.61
CBS CSI: NY (R) 0.7/3 4.40
FOX The Good Guys (R) 0.3/1 1.19
10:00 NBC Dateline 1.3/4 5.00
ABC 20/20 - A Barbara Walters Special 1.3/4 5.27
CBS Flashpoint 1.1/4 6.09


Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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