From the NY Times comes a data point on 's median viewer age:
With the extremely young profile and enormous audience for “,” MTV has been able to ask for and get premium rates from advertisers — especially film companies — said Brad Adgate, the senior vice president for research at Horizon Media, which buys commercial time for advertising clients.
“That show has a median age of 23.5,” he said. “That’s just amazing. They’re making a ton of money on that show.”
And in the copycat world that is television, this unsurprising news:
But one senior program executive at another network, who did not want to be identified when speaking in favor of a competing program, said, “I do think there are things we can glean from a show like ‘.’ ”
Get ready for "California Beach Bums" next summer!