'Jersey Shore': "They’re making a ton of money on that show"; Expect Copycats

Categories: Cable TV,Featured,TV Business

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September 12th, 2010

Anyone who reads our site knows the big ratings being drawn by MTV's Jersey Shore this summer.

From the NY Times comes a data point on Jersey Shore's median viewer age:

With the extremely young profile and enormous audience for “Jersey Shore,” MTV has been able to ask for and get premium rates from advertisers — especially film companies — said Brad Adgate, the senior vice president for research at Horizon Media, which buys commercial time for advertising clients.

That show has a median age of 23.5,” he said. “That’s just amazing. They’re making a ton of money on that show.”

And in the copycat world that is television, this unsurprising news:

But one senior program executive at another network, who did not want to be identified when speaking in favor of a competing program, said, “I do think there are things we can glean from a show like ‘Jersey Shore.’ ”

via NYTimes.com.

Get ready for "California Beach Bums" next summer!

 
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