The broadcast TV premiere schedule is about to get a lot more crowded, but the CW has one more night of premieres to itself with new seasons of 90210 and Gossip Girl on Monday night.
How will they do in the ratings?
LAST YEAR on Monday, September 14, 2009, the CW had the season premiere of One Tree Hill (8pm) which scored a 1.2 rating for adults 18-49, a 1.6 rating for adults 18-34 and a 2.4 rating for the CW target women 18-34 demo.
At 9pm, the third season premiere of Gossip Girl drew a 1.4 rating for adults 18-49, a 2.0 rating for adults 18-34 and a 3.3 rating for the CW target women 18-34 demo.
By the end of the spring, new episodes of both One Tree Hill and Gossip Girl were averaging about a 1.0 rating for adults 18-49.
Last year, 90210 premiered on Tuesday, September 8 to a 1.3 rating with adults 18-49, but by last spring was averaging around a 0.7 rating.
On that Monday a year ago, there was a CBS US Open overrun into much of the 8pm hour in the Eastern and Central time zones. Plus, there was the Monday Night Football double header premiere on ESPN.
Like last year, the US Open Men's final was pushed into Monday this year by rain, and could run into CBS primetime again tonight. The other new competition tonight from 8-10 will be the Bachelor Pad (8-10) finale, Lie To Me (9pm), and, again, Monday Night Football.
My guess: Based on last week's CW returning veteran shows, I'd expect around a 1.0 adults 18-49 rating for 90210 and a 1.1 adults 18-49 rating for Gossip Girl, and proportionally lower ratings in the 18-34 demos compared to last season's premieres for both.
How do you think 90210 and Gossip Girl will do in the ratings?