How Badly Did Spike Overpay For 'Entourage'?

Categories: Cable TV,Featured

Written By

September 13th, 2010

Spike, a unit of cable programming giant Viacom Inc.'s MTV Networks, shelled out $600,000 per episode to HBO for "Entourage" in the hopes that it would draw a big audience and serve as a platform for the channel to promote its original shows, such as "Blue Mountain State."

Instead, "Entourage" has not gotten good ratings […]

via Los Angeles Times.

Saying that Entourage "has not gotten good ratings" on Spike is an understatement. The LA Times article also notes the large number of ads (blocks up to 10 minutes in length) during the Spike Entourage telecasts, and guesses they are trying to recoup those costs.

As we've noted in earlier posts, the ratings failure in syndication of HBO shows presumably reduces the selling prices for future HBO show rights which puts pressure on one of the legs of HBO's business model.

Just How Bad Are The Entourage Ratings?

Two weeks ago the 4 episodes of Entourage on Spike aired on Friday night between 9pm and midnight, the best averaged 237,000 viewers.

These are the Spike telecasts that week with more average viewers than Entourage (sorry, we get  demo ratings information for only a limited number of cable shows, and Nielsen prohibits long lists with their ratings, so I have only show names and timeslots).

Show Net Day Time
TNA: IMPACT SPK Thu 09:00P-11:01P
STAR WARS:EPISODE IV1977 SPK Sun 09:47P-01:05A
STAR WARS:EPISODE III SPK Sun 06:21P-09:47P
STAR WARS:EPISODE II SPK Sun 03:07P-06:21P
STAR WARS:EPISODE III SPK Sat 09:31P-12:56A
STAR WARS:EPISODE II SPK Sat 06:06P-09:31P
STAR WARS:EPISODE I(1999) SPK Sat 03:02P-06:06P
STAR WARS:EPISODE I(1999) SPK Sun 12:00P-03:07P
DEA SPK Tue 09:01P-10:01P
ULTIMATE KNOCKOUTS 2 SPK Wed 09:02P-10:01P
SCRAPPERS SPK Tue 10:01P-10:31P
JAIL SPK Sun 11:30A-12:00P
DEA SPK Tue 08:01P-09:01P
SOLDIER SPK Sat 01:00P-03:02P
TNA REACTION SPK Thu 11:01P-12:00A
ULTIMATE FIGHTER UNLEASHD SPK Wed 08:01P-09:02P
ROAST OF LARRY THE CABLE SPK Tue 11:02P-12:34A
PLATOON SPK Mon 08:15P-11:20P
PROS VS. JOES SPK Wed 10:01P-11:01P
MUSCLECAR SPK Sat 12:30P-01:00P
SCRAPPERS SPK Tue 10:31P-11:02P
C.S.I. SPK Fri 08:09P-09:17P
HAWAII FIVE-O SPK Mon 04:00P-05:00P
NO COUNTRY FOR OLD MEN SPK Sat 12:56A-04:00A
HAWAII FIVE-O SPK Mon 05:00P-06:00P
GANGLAND SPK Thu 08:01P-09:00P
HAWAII FIVE-O SPK Mon 02:00P-03:00P
JAIL SPK Sun 11:00A-11:30A
TRUCKS! SPK Sat 12:00P-12:30P
HORSEPOWER TV SPK Sat 11:30A-12:00P
HAWAII FIVE-O SPK Mon 01:00P-02:00P
HAWAII FIVE-O SPK Tue 05:01P-06:01P
HAWAII FIVE-O SPK Mon 12:00P-01:00P
HAWAII FIVE-O SPK Mon 03:00P-04:00P
GANGLAND SPK Thu 07:01P-08:01P
HAWAII FIVE-O SPK Thu 02:01P-03:01P
C.S.I. SPK Fri 07:01P-08:09P
HAWAII FIVE-O SPK Mon 11:00A-12:00P
HAWAII FIVE-O SPK Wed 01:00P-02:00P
HAWAII FIVE-O SPK Thu 03:01P-04:01P
MUSCLECAR SPK Sun 10:30A-11:00A
C.S.I. SPK Tue 06:01P-07:01P
HAWAII FIVE-O SPK Wed 04:00P-05:00P
HAWAII FIVE-O SPK Thu 04:01P-05:01P
HAWAII FIVE-O SPK Tue 03:00P-04:00P
XTREME 4X4 SPK Sat 11:00A-11:30A
HAWAII FIVE-O SPK Wed 05:00P-06:01P
HAWAII FIVE-O SPK Thu 05:01P-06:01P
HAWAII FIVE-O SPK Wed 12:00P-01:00P
HAWAII FIVE-O SPK Wed 03:00P-04:00P
HAWAII FIVE-O SPK Tue 04:00P-05:01P
DEA SPK Tue 07:01P-08:01P
HAWAII FIVE-O SPK Thu 01:01P-02:01P
HAWAII FIVE-O SPK Mon 10:00A-11:00A
HAWAII FIVE-O SPK Thu 12:00P-01:01P
HAWAII FIVE-O SPK Wed 11:00A-12:00P
DEADLIEST WARRIOR SPK Mon 07:00P-08:15P
C.S.I. SPK Mon 06:00P-07:00P
HAWAII FIVE-O SPK Fri 02:01P-03:01P
HAWAII FIVE-O SPK Fri 04:01P-05:01P
TRUCKS! SPK Sun 10:00A-10:30A
CHAPPELLE SHOW SPK Tue 12:34A-01:06A
ULTIMATE FIGHTER UNLEASHD SPK Wed 07:01P-08:01P
HAWAII FIVE-O SPK Fri 12:01P-01:01P
HAWAII FIVE-O SPK Fri 03:01P-04:01P
HAWAII FIVE-O SPK Fri 01:01P-02:01P
C.S.I. SPK Wed 06:01P-07:01P
Blue Mountain State SPK Wed 11:01P-11:31P
HAWAII FIVE-O SPK Tue 11:00A-12:00P
C.S.I. SPK Fri 06:01P-07:01P
HAWAII FIVE-O SPK Thu 11:00A-12:00P
HAWAII FIVE-O SPK Tue 10:00A-11:00A
HAWAII FIVE-O SPK Tue 12:00P-01:00P
HAWAII FIVE-O SPK Tue 01:00P-02:00P
HAWAII FIVE-O SPK Wed 02:00P-03:00P
HAWAII FIVE-O SPK Tue 02:00P-03:00P
HAWAII FIVE-O SPK Thu 10:00A-11:00A
MANSWERS SPK Thu 01:39A-02:09A
MANSWERS SPK Fri 11:58P-12:28A
MANSWERS SPK Thu 01:09A-01:39A
MANSWERS SPK Thu 12:09A-12:39A
MANSWERS SPK Thu 12:39A-01:09A
HORSEPOWER TV SPK Sun 09:30A-10:00A
ULTIMATE FIGHTER UNLEASHD SPK Thu 06:01P-07:01P
HAWAII FIVE-O SPK Wed 10:00A-11:00A
C.S.I. SPK Mon 01:00A-02:00A
MANSWERS SPK Fri 12:59A-01:30A
HAWAII FIVE-O SPK Fri 11:01A-12:01P
HAWAII FIVE-O SPK Fri 10:01A-11:01A
MANSWERS SPK Fri 01:30A-02:01A
STAR TREK: VOYAGER SPK Mon 02:00A-03:00A
STAR TREK: VOYAGER SPK Tue 02:06A-03:07A
SCRAPPERS SPK Mon 11:20P-12:00A
HAWAII FIVE-O SPK Fri 05:01P-06:01P
C.S.I. SPK Tue 01:06A-02:06A
STAR TREK: VOYAGER SPK Wed 02:02A-03:04A
GAMETRAILERS TV W/ GK SPK Fri 12:28A-12:59A
KNOCKOUT SPORTSWORLD SPK Mon 12:00A-12:30A
SPORTS CRASH SPK Mon 12:30A-01:00A
WEEKEND PRE-GAME W/ CRAIG SPK Thu 12:00A-12:09A
S.I.S. SPK Fri 02:01A-04:00A
1000 Ways to Die SPK Wed 03:04A-03:36A
Blue Mountain State SPK Wed 11:31P-12:02A
 
© 2014 Tribune Digital Ventures