via press release:
STELLAR DEBUT OF UNIVISION’S NEW REALITY DANCE COMPETITION “¡MIRA QUIEN BAILA!” (LOOK WHO’S DANCING!) REACHES 8.8 MILLION VIEWERS
NETWORK BEATS ABC AND CBS FOR #3 SPOT ON HIGHLY COMPETITIVE SUNDAY NIGHT AMONG ADULTS 18-49 AND 18-34
Telecast Marks Highest-Rated Reality Show Premiere for Univision in 2009/2010 Season
MIAMI, FL, SEPTEMBER 13, 2010 – The Univision Network announced today that last night’s stellar debut of its new reality dance competition “¡Mira Quién Baila!” (Look Who’s Dancing!) reached 8.8 million Total Viewers 2+, who tuned-in to some or all of the three-hour broadcast. The show helped position Univision as the #3 broadcast network on a highly competitive night, beating ABC and CBS among Adults 18-49, Adults 18-34, Men 18-49, Men and Women 18-34, and Persons 12-34. In addition, “¡Mira Quién Baila’s!” premiere episode averaged impressive audience levels with nearly 4.0 million Total Viewers 2+, 2.1 million Adults 18-49, 1.0 million Adults 18-34 and 1.2 million Persons 12-34. The telecast marked the highest-rated reality show premiere in the 2009/2010 Season for Univision among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.
“We are very proud of last night’s performance of ‘¡Mira Quién Baila!,’” said César Conde, president of Univision Networks. “Our network recently achieved an important milestone beating all of our other broadcast competitors for the number one position in broadcast primetime for an entire week among the key Adult 18-49 demo and the success of last night’s premiere is further proof of our building momentum.”
Additional Network Highlights:
- The premiere of “¡Mira Quién Baila!” delivered more Adults 18-34 (1.0 million), Adults 18-49 (2.1 million) and Persons 12-34 (1.2 million) than first-run episodes of such broadcast network programs as ABC’s “The Gates” and CBS’s “60 Minutes.”
- Among Total Viewers 2+, the premiere built its audience every hour, on this highly competitive night that included “MTV’s 2010 Video Music Awards®” and “NBC’s Sunday Night Football.”
“¡Mira Quién Baila!” airs every Sunday at 8pm ET/PT (7pm Central) on the Univision Network and is available with closed-captions in English on CC3.
Source: The Nielsen Company, NPM Fast National Ratings (Sunday, 09/12/2010) 7:00pm-11:00pm. Univision’s “¡Mira Quién Baila!” premiere aired from 8:00pm-11:00pm. English-language broadcast networks based on Fast Affiliate Ratings. Reach based on NPM Fast Cume for Total Viewers 2+, 6+ minute qualified audience (visitors included). Live+SD.